Frequently Asked Questions
No, but we will have to direct more effort towards other channels like influencers and paid ads.
The advantage of having an existing audience is that they are more likely to help share your giveaway with new people.
Without them the same process takes place but growth happens a bit more slowly.
We stick to a 30-day duration to give people enough time to discover the giveaway, but not too long that they lose interest or forget about it.
It lets us run 3-4 giveaways a year without risk of audience fatigue.
We find that giveaways work best when the grand prize has clear and definite value to anybody who cares about your products.
If you run a restaurant, a year's worth of your hottest selling item would be an amazing prize and may not actually cost you much at all when the winner comes in and purchases other items along with their prize.
If you run an auto body shop, a free pickup truck bed liner installation represents a $1,000 value but only requires minimal labor and materials for your business.
The key is to find something that will generate excitement and not break the bank in the process.
Sure you can!
Maybe you provide skydiving lessons and want to run a giveaway with a GoPro as the grand prize.
This is a perfect prize for a thrillseeker and is a great way to generate excitement for your brand by connecting with your audience over something you know they will love.
There is no need to have a loyalty or rewards program when running a giveaway, although if you do, it helps it to grow much faster when all winners must be loyalty members to redeem their prizes.
Unfortunately, Google, FB, Yelp and any other review site worth mentioning have cracked down on inappropriate review solicitation.
When an unnatural influx of reviews starts pouring in, your listing can be penalized by being pushed lower in ranking, have reviews deleted or worst case scenario getting completely shut down.
We absolutely DO NOT recommend asking for reviews related to the giveaway anywhere on your website or social media, as it's a surefire way to get into trouble.
We like to announce winners on all major social media platforms simultaneously.
If you have second prize winners, announcing them one day at a time over the course of a week leading up to the grand prize winner helps to generate more excitement when people see other people win something.
It's very important to always follow up a grand prize announcement with a consolation prize to everybody who lost.
A consolation prize should be something that is of similar value to the milestone prize to help contestants feel appreciated and get them back in the store.
Unparalleled Client Support
We schedule bi-weekly review meetings for giveaways to ensure that all channels, influencers and paid ads are progressing effectively.
This gives us the opportunity to address any questions or concerns that you may have while updating you on contest progress.
Regardless of the day, we are always here when you need us! Please get in touch with any questions or comments and we will respond by the next business day.
Real-Time and Monthly Reporting
Never be caught in the dark. Real-time reporting allows you to easily track all important giveaway metrics.
We use the following tools to monitor your giveaway progress:
• Viral Giveaway Analytics
• FB Analytics
• Instagram Analytics
• Loyalty Program Dashboard
• Google Custom Sheets
Viral Giveaway Analytics
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