Client Case Study
This client is a top rated local auto body and collision shop that was having trouble ranking outside of their immediate town. We conducted an aggressive Local SEO campaign and helped them get into the Local 3-Pack for several keywords and expand their sales radius from 1 to 5 miles.
Niche: Auto Body / Auto Paint
After 180 Days Optimization
How to Make Your Auto Body Shop Locally Famous
Auto mechanics and collision repair shops attract very loyal customers. When we rely on somebody to take care of something as important as our transportation, strong bonds are made. Having worked with several auto body shops, we have been struck by how active their customers are in promoting their brands. This is surely an asset to any local business.
On the other hand, such intense brand loyalty can also make it quite difficult to earn customers from another shop. It takes an ongoing effort to prove that your shop is the best in the area and that people should take their precious vehicles to you, despite the longstanding relationship they may have with somewhere else.
Below are a variety of tactics that we use to get your shop to the top of local search results, popularizing your brand throughout your local area and winning the uphill battle to drive new customers your way.
Manage Several Local Business Listings and Social Pages
Google My Business may be the most popular listing website, but that doesn’t mean you have to limit your local campaign to that. We claim, verify, and manage your business listings on:
- Google My Business
- Bing Local
- Yahoo Local
- Yellow Pages
We also duplicate your listing on dozens of secondary platforms as well, ensuring that all valuable information is synced across platforms. When Google sees this continuity across multiple directories, they give your listing credit and your rankings increase.
Google’s business guidelines change quite often and it is therefore crucial we make sure that the information on the business pages are correct and change as the business changes. Your local campaigns may also benefit from our social media services, which will cover up to 5 social accounts, including Facebook, Instagram, Twitter, LinkedIn and others. We keep these listings and pages updated with new content every week.
Optimize Your Website for Local Audiences
Local SEO uses the same elements as traditional SEO, but it requires a few specifically targeted elements as well.
CONTACT INFORMATION AND BUSINESS HOURS
This is the information that search engines, listings or directories, and customers often look for when they first visit local business websites. A business’ operating hours and contact information, which includes its physical address and phone number, should be displayed on every page of its website.
Keywords and phrases containing the business’ location should appear in title tags, meta descriptions, and content. Simply targeting a city or state may not be enough to drive local leads. Going hyper-local by targeting even more specific communities within your city can help get more customers through your doors. Our SEO teams analyze where local website traffic is coming from and use that data to choose better geotargeted keywords.
Target Local Markets with Compelling Content
SEO for auto body shops requires the same amount of creative and high quality content as any other SEO campaign, but there needs to be a stronger emphasis on calls to action, influence marketing, and topics relevant to your business location.
FEATURING LOCAL TOPICS
Our writers create content based on what’s relevant to your business and your location. Writing about local trends or even area-specific laws that are related to your industry is always a good way to establish your authority as an information resource.
CREATING BRAND ADVOCATES
Our writers don’t just sell or announce your products and services; they encourage customer loyalty and create brand advocates. These customers who love your brand can promote it through word of mouth and by sharing content on social media. We provide the engaging content that they will use to spread your brand far and wide.
ESTABLISHING BUSINESS IDENTITY
We use schema markup, also known as structured data, to make sure your website’s local content is correctly identified by search engines. Structured data includes:
- Local Business Information (Phone, Address, Business Name, Opening Hours)
- Map Schema
- Product Information Schemas
- Images and Logo Schemas
Build Out High Quality Citations
Quality backlinks is an important aspect of any SEO campaign, but citations are even more important for local SEO. Citations are brand mentions made by customers or other businesses on third-party websites. These brand mentions are key ranking factors in local search.
Our local SEO packages include citation building and link development services to help get your brand’s name mentioned in social media, online publications, and more.
Some of the most important and effective types of citations:
SOCIAL OR BLOG CONTENT
Encouraging brand advocates and local influencers to talk about you in their blogs and social media accounts is a good way to acquire citations.
BUSINESS LISTINGS AND REVIEWS
Listings in business directories, local networks, and review sites are also citations. Managing these listings and getting more customers to post positive reviews of your business can add more citations.
GUEST POSTS AND MAGAZINE PUBLICATIONS
Getting other people to write about your business in an online magazine or publishing your own articles and press releases can increase your exposure and establish your brand as a leading authority in your niche.
Manage and Respond to All Customer Reviews
Your local listings and social accounts need to have unique content that goes beyond your business description, operating hours, and contact details. The best way to get this type of content is through customer reviews.
Integrating links to your social media pages and business listings in your website, publishing press releases about your new listings, and engaging customers through online content can also get them to share their thoughts.
The best way to encourage positive reviews from your customers is by providing great services and quality products, however it’s not the only way. Here are some of the techniques we use:
- Magazine/News Placement
- Blog Post Outreach
- Press Release Creation and Submission
- Video Creation and Submission
The Advantage of a Dedicated Local SEO Marketing Team
Our team has provided over 7,000 clients with 50,000 rankings. We know what it takes to conduct expert-level SEO for auto body shops that deliver real results.
Moonraker is comprised of over 50 marketing professionals with a combined 100+ years of experience:
- Dedicated Keyword Research Experts
- Advanced Website Audit Experts
- On-Page Optimization Experts
- Link Analysis Experts
- Link Building Experts
- SEO Strategy Experts
- Social Media Experts
- Content Development Experts
- Marketing Copywriters
- Project Managers
- Account Managers
You get over a century of marketing expertise for a fraction of the cost of an in-house marketing person and our results will be better. There are not too many marketing agencies that can boast such extensive experience and value in Local SEO.
Our contracts are month-to-month, meaning you pay for what we’ve done and nothing more. Find that level of understanding from your employees!
Most of our clients recover their investment within the first 6 months. From there on out it’s solid profit, and significantly more of it. We are confident that once you see the results, we will have the pleasure of working with you for a long time.
We encourage you to get in touch today so we can show you what our team of dedicated marketing consultants can do for your business!
Get in Touch With Us
Fill out the form below or Email Us and we’ll respond immediately.