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Ovation is the #1 voted guest feedback platform for restaurants, providing actionable feedback that actually drives revenue. Find out how your on- and off-premises customers are feeling, fix any issues in seconds, get more 5-star reviews, and have an easy-button for insight and retention.
Ovation is the perfect compliment to our Local X Managed SEO Services, helping you skyrocket your rankings while improving the guest experience.
RISE ABOVE YOUR COMPETITORS
Get Your Restaurant In The 3-Pack
We call the top 3 local search results the “3-Pack”. Just these 3 listings alone earn over 50% of total clicks!
1st place earns 28% of total clicks
2nd place earns 14% of total clicks
3rd place earns 10% of total clicks
Showing up in the 3-Pack produces a huge flow of new customers. Top rankings continue to provide value month after month as your local authority grows.
Advanced SEO Strategy
Get a customized plan to skyrocket your rankings.
World-Class Customer Support
We’re always here to answer all of your questions.
Know exactly what’s happening with your campaign.
What Customers Are Saying
Learn how Moonraker has helped customers like you to grow their business online.
What is Local X Managed SEO?
Local X is our comprehensive SEO service that drives traffic to your restaurant through an advanced, customized SEO process.
We do in-depth keyword and competitor research and execute a plan of attack month after month, increasing your traffic and rankings without you having to lift a finger.
The map above shows a tool we use to analyze rankings for your restaurant. This client went from being practically invisible to ranking 1st place across their city in a matter of months!
After 90 Days Optimization
ADVANCED SEO STRATEGY
A Proven Formula For Local Growth
A properly conducted Local SEO campaign produces meaningful and measurable results that improve every month until your listing is well established in the 3-Pack across a wide radius and dozens of valuable keywords.
The top map shows baseline rankings for a client when searching for a popular keyword. The second map shows results they obtained after only 90 days of optimization with Local X.
Our comprehensive Local SEO Services include the following:
GMB Listing Optimization: Your listing is the most important element of your local presence and it must be fully optimized with new content added every week
Data Aggregators: We register your listing with all 4 major US data aggregators, Foursquare, Neustar Localeze, Factual and InfoUSA
Voice Search: We register your listing for voice search on Apple Siri, Amazon Alexa, Samsung Bixby, Microsoft Cortana and Google Home Assistant
In-Car Navigation: We register your listing to appear on built-in navigation systems for all major automobile brands
Social Media Optimization: We create and optimize hundreds of social media platforms and connect them to your listing to boost brand awareness
Secondary Citations: We establish and maintain hundreds of secondary citations for consistency at all times
Links and Social Signals: We add hundreds of new signals from Web 2.0’s and social platforms every month
Premium Local Press Releases: We syndicate premium press releases to hundreds of local news sites
Local SEO Generates Over 10x More Traffic Than Social Media
You read that right! The click-through rate from FB and IG is much lower than Google because people on Google have purchase intent.
We don’t want to connect with customers when they’re browsing cat pics. We want them when they’re starving and ready to eat!
Our advanced Local SEO services free up your time to focus on what you do best (Hint: It’s not Instagram).
So next time you’re up late counting likes and searching for the perfect hashtag for tomorrow’s special, take a deep breath and log off for the night!
PLAN FOR SUCCESS
Why Do I Need Local SEO?
Learn why Local SEO is the single most effective strategy to produce a meaningful and measurable increase in customers to your restaurant:
The top local search results are known as the Google Local 3-Pack.
Ranking in the 3-Pack produces a huge sales boost, improved brand recognition and a widening sales radius.
Page Two features 17 other listings fighting for much less traffic… and there’s no guarantee that you’ll show up there, either.
It’s not enough to simply put up a GMB listing and hope for the best.
If you want your business to thrive, you must be in the 3-Pack.
This incredible real estate is why Local SEO drives such powerful results.
Consider these facts regarding Google local search traffic:
• 1st place earns 28 percent
• 2nd place earns 14 percent
• 3rd place earns 10 percent
• 1st place earns more traffic than 4th to 10th place combined
• 28 percent of all local searches result in a purchase the same day
Look at these stats from Google:
- “Where to buy” and “near me” mobile-specific searches have grown over 200 percent in the past two years
- “Best” and “right now” mobile-specific searches have grown over 125 percent in the past two years
- 46 percent of total searches are for local businesses and services
- 52 percent of total searches happen on mobile devices
Local SEO is no longer just a helpful addition to normal marketing tactics. It’s absolutely critical that you optimize your local listing if you want to dominate the competition in your area.
More Post & Photo Views
Equal More Calls & Website Visits
GET MORE CALLS & VISITS
Optimize Your Google My Business Listing
Off-listing tactics aren’t nearly as effective if your listing is incomplete. We follow all of Google’s best practices to highly optimize your listing so that it effectively converts traffic into new customers.
New highly-optimized posts and images are added weekly
Images are geotagged with location-specific metadata to boost local relevance
Your listing is optimized with products, services and all applicable business attributes
We promptly respond to 10 new reviews on your listing per month
Review responses incorporate targeted keywords to increase brand authority
RUN THE NUMBERS
How Can Local X Boost My Sales?
Imagine that 100 people are searching for the term “best restaurant near me” in your area every day. A restaurant is considering our services but struggling to justify the costs. Using Google’s own statistics, let’s discover the opportunity that awaits them:
- 1st place earns 28 percent, or 28 clicks
- 2nd place earns 14 percent, or 14 clicks
- 3rd place earns 10 percent, or 10 clicks
- 1st place earns 7.8 customers
- 2nd place earns 3.9 customers
- 3rd place earns 2.8 customers
- 1st place earns $117/day
- 2nd place earns $58/day
- 3rd place earns $42/day
- 1st place earns $3,528/mo
- 2nd place earns $1,764/mo
- 3rd place earns $1,260/mo
Our client earns over $3,500/mo for a 1st place ranking! And that is for just a single keyword… Local X skyrockets your rankings for multiple keywords at once.
GENERATE YOUR OWN TRAFFIC
Take Back The Fees From 3rd-Party Platforms
Merchant fees for popular delivery platforms can exceed 30%. You are sacrificing over a third of your sales just to use their services!
Despite the popularity of these platforms, people still use Google to search for restaurants more than anything else.
Local SEO allows you to generate your own traffic and process your own orders, avoiding exorbitant merchant fees.
This also simplifies your end-of-day reporting and eliminates the need for multiple tablets that clutter your FOH.
Know Exactly What’s Happening with Transparent Reporting
With Local X, we give you 100 percent transparent reporting to monitor the progress of your campaign. We include:
We show you exactly what work has been done for your campaign. This includes all links that we have built, as well as new content created for your listing.
See how the work we have done is affecting your traffic, rankings, and keywords.
SCHEDULE A CALL
Speak With An Expert
Client Results in Queens, NY
Test Area: 1 square km
Start Date: Nov 25, 2020
End Date: Jun 29, 2021
Timeframe: 7 months
Keyword: Take Out
Results: 3rd place spots have improved to 2nds, 1sts are focused around the establishment, 4th place spots and above have been completely eliminated.
Client Results in Austin, TX
Test Area: 1 square km
Start Date: Oct 15, 2020
End Date: Jun 29, 2021
Timeframe: 8.5 months
Keyword: Salad Shop
Results: The client went from being completely unlisted to solid 3-Pack rankings across 95% of the test area.
Client Results in Sheboygan, WI
Test Area: 1 square km
Start Date: Jan 28, 2021
End Date: Apr 22, 2021
Timeframe: < 3 months
Keyword: Gluten-Free Restaurant
Results: The client gained significant 3-Pack rankings both to the north and south of their establishment.
How Local X Works
We use a specific, streamlined process to achieve the best results on your campaign, customizing our strategy to your unique cuisine and location:
After joining Local X, you’ll answer a few simple questions about your business and main competitors so we can perform our initial analysis.
During our analysis, we will consider all important aspects of your campaign:
We will take a look at your listing to make sure that all basic info is correct and there are no duplicate location errors. This will let us know if there is anything we need to take care of before we get into our work.
We will look into your listing's existing citations and directory entries to ensure that all info is consistent and there is nothing that will negatively impact your rankings.
We don’t just want to target any citations, we want to target citations that will help you shoot past your competitors and bring in new customers.
Content Gap Analysis
This is where we will find all of the keywords your direct and indirect competitors are ranking for (and that you’re currently missing). We will then filter this list based on keyword competition, CPC value and volume. This list of keywords will be used in your GMB posts and content creation.
After our research is completed, we'll schedule an onboarding call to review the campaign and answer your questions. Once you approve the order, we get to work!
The fulfillment process for all monthly deliverables typically takes 30 days to be completed.
Tracking SEO results takes time and patience. You have full access to your campaign dashboard to check keyword rankings and estimated monthly traffic.
Each month your dashboard will show all tasks and deliverables we have completed for your campaign. We are happy to book a call at any time to review your progress.
What You Get with Local X
Advanced Keyword Research
We’ll identify what terms your target audience is actually searching for.
Customized SEO Strategy
Get a strategy customized specifically for your unique listing.
GMB posts and content optimized to rank highly in local search.
Strategic Citations and Link-Building
Diversified, effective citations and link-building to push your listing into the 3-Pack.
Know exactly what’s happening with your campaign with our real-time dashboard.
World-Class Customer Support
We’re always here to answer all of your questions.
WE HAVE ANSWERS
Frequently Asked Questions
Below are answers to several of the most common questions we receive about Local X. Please take some time to go through them so that you can better understand our services. If you still have more questions, don’t hesitate to book a call with us!
Standard Series: Best price-to-value ratio. Good for low competition markets and businesses that are already doing well and want to maintain top rankings.
Competition Series: Best quality and performance. Good for high competition markets and businesses that wants to skyrocket rankings as fast as possible.
1. Competition includes Local Accelerator, giving your business a massive 2 month (Basic), 4 month (Advanced) or 6 month (Elite) jump start so you can skyrocket your rankings ASAP.
2. Competition includes premium GMB optimization, meaning that your listing and Google properties will be highly optimized by one of our senior GMB specialists.
3. Competition includes premium content writing, including GMB posts, guest posts, brand mentions and local press releases created by one of our senior copywriters and further optimized for a superior combination of SEO and readability.
1. Both series incorporate several key elements of our proven SEO strategy to ensure that your rankings improve every month.
2. Both series provide you with a real-time dashboard to monitor campaign progress.
1. Does your business receive most of its sales from people who live nearby?
2. Are your goods or services town or region-specific?
If you answered Yes to either of these questions then Local X is a great fit for your business.
1. Do you primarily sell goods or services online to people outside your local area?
2. Do you rely on your website as your primary source of sales?
If you answered Yes to either of these questions then Moonraker X is a better fit for your business.
The primary purpose of Local SEO is to rank your Google My Business listing higher and wider in local search results.
It's all about properly structuring data to send powerful signals to Google that your listing deserves greater authority than your competitors.
The result is more appearances in the Local 3-Pack, more traffic and more sales for you.
Local SEO has little to do with:
- Social media posts and influencer campaigns
- Paid ads and PPC campaigns
- Offline paid ads (newspapers, etc.)
- Events and promos
- Email campaigns
These types of marketing can continue unaffected.
The ONLY conflict of interest would be if somebody is already performing Local SEO for you, at which point we would encourage you to give Local X a try!
Google pay-per-click (PPC) ads are a legitimate way to generate site traffic, but there are inherent disadvantages that we believe make Local SEO far more beneficial in most cases.
• Instant visibility: Paid ads instantly get you into the 3-Pack and can result in a sales boost when done right. Unfortunately, running effective ads is much harder than it looks and there is a very good chance that inexperienced advertisers will spend a lot of money for little to no results. You can hire an agency to run ads for you, but your money will go farther when invested in Local SEO.
• Located higher than search results: This advantage is quickly shrinking, as research shows that 70-80% of users skip over paid ads and go directly to search results.
Local SEO Advantages:
• Search results convert 5.66x better than PPC: People are well aware that anybody can run ads, significantly lowering their credibility. And let's not even get started on ads for that product you purchased three weeks ago!
• Search results are not affected by ad blockers: Over 25% of people use ad blockers and this number is steadily increasing, but search results will never be blocked.
• SEO is an investment in your business: Paid ads either make you money or you may as well have thrown that cash out the window. SEO adds value over time as your rankings increase. The money you dedicate towards SEO today will pay you back for years to come.
One of the biggest challenges for content marketing campaigns is how to manage multiple locations that each have unique branding.
The content needed for each location adds up and can quickly become overwhelming.
A huge advantage of Local SEO is that it's mostly about data.
We can skyrocket your rankings for multiple locations without needing a single piece of content from you.
All we need to get started is:
- Your business logo
- Basic info (business name, address, phone, description of products/services, website url, etc.)
- Images of each location and your products/services, if available (if not, we can use high definition stock images)
Any content that we need for your campaign (GMB posts, press releases, etc.) will be created by our experienced writing team.
You can rest assured that we use every proven tactic to boost your rankings.
Our Local X services cover 1 physical location. e.g. if you have 10 storefronts, you will need 10 plans to optimize all of them.
Most of our multi-location clients start with a single location and. upon seeing the amazing results. eagerly expand our services to include more.
We encourage you to start at the level you are comfortable with. We're confident you'll become a believer in just a few months!
Yes. We track 15 local keywords per location.
Once everything is up and running, we will provide you with a link to your campaign dashboard, which contains up-to-date info on all monthly tasks, links, posts and content that our team has created for you, as well as a road map of what's to come.
Our local press releases help you to get powerful brand links and mentions from authority news sites to increase your business exposure.
The way we do this is by quickly and safely creating brand links for your listing and syndicating them with high-quality news sites.
We send your press release to over 300 news and media outlets, including Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites, Wall Street Journal, New York Times, Washington Post, USA Today, Los Angeles Times, Chicago Sun Times and more, including Associated Press journalists and thru AP Datafeatures services.
Press releases are also sent for syndication on the News Information Engine (NIE) Circuit.
NIE is subscribed by millions of journalists, corporate decision makers and brokers to track and break news.
With NIE, press releases will reach AP, Acquire Media, Comtex, Factiva, LexisNexis, SyndiGate, DMN Newswire network & Newsletters, News360, NewsCentral and media outlets such as Bloomberg, Business Week, Digital Journal, Individual, Equities, TradingCharts, Qtrade Financial, PredictWallStreet, and Interactive Data.
With this service, we guarantee a minimum of 400 new links per month and take care of all the writing for you to ensure that each release is highly optimized to develop real brand authority and increase traffic to your listing.
Simply submit a list of your existing accounts and citations during the onboarding process and we'll replace them with new, highly optimized versions.
We try to avoid building duplicates, so please be as thorough with this information as possible.
If you don't have a list of existing citations and accounts we'll do our best to search for them before we build new ones.
We use proprietary analytics software for our own team as well as major analytics platforms including Google Analytics, SEMrush, Moz, and Ahrefs. All link building is done manually.
We cannot begin our Local SEO Services without access to your account.
The easiest method of granting account access is to make us a manager of your GMB listing.
To do this, simply follow the steps below:
- Log in to your account and access the Google My Business page.
- Select the three dash menu icon in the upper left corner and select Users.
- Select the plus icon, add [email protected] and then select the plus again.
There are two other options for allowing us the access we need to optimize your account:
- Supply our team with your own Google login credentials associated with your GMB account.
- Create a new Gmail, make it a manager of the listing and provide us with access to that Gmail instead.
Additionally, please make sure that two-step verification is turned off, as we cannot start an order with this in place.
To learn how to turn off two-step verification, check out the Google article on the topic Here.
No matter how you choose to give us access to your account, don’t forget to supply recovery info!
Recovery info is a Google security measure that allows you to provide a backup email and phone number to use if you are ever locked out of your account.
As a security measure, it adds another step for anyone trying to access your account without permission.
Recovery info is a requirement for our team, as much of the work we provide for you will be done from locations that are generally not where your last login occurred, causing Google to enact the security measure.
To learn how to create or locate your recovery info, check out the Google article on the topic Here.
Listing verification requires you to enter a code in your GMB dashboard that is mailed to your physical location by Google.
Local X requires a verified GMB listing before we can begin any work.
To find out how to verify your business, check out the Google article on the topic Here.
100% SATISFACTION GUARANTEE
We want you to feel confident in your choice to work with us. If for any reason you are not satisfied with our services, email us within 30 days of your latest billing cycle and we’ll work with you to make it right!
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