Client Case Study
For this client, we utilized a local SEO strategy that started from the ground up with foundational SEO work, taking the site to the top of Google Page One for search terms worth $5-15 per click when targeted with paid ads. Our campaign also included a sales funnel built into the site to optimize conversion rates.
Pos: Current position (vs highest position)
Volume: Estimated monthly search volume
KD: Keyword difficulty (explained below)
CPC (USD): Estimated cost per click to run PPC ads for the same keyword
Ranking for Difficult Keywords
Below is a chart showing what it takes to rank for keywords of various difficulties, based on extensive research by Ahrefs, a widely used SEO tool. You can see in the client results above that all keywords are in the “Hard” category, meaning that it would take an estimated 37-200 linking domains in order for a page to rank on Google Page One for them.
Our manual backlink process and indexing strategy focuses on connecting your site month after month to several high-authority sites within your niche. It is well established that links from pages with high authority share significantly more influence on your rankings than links from low authority pages. Our goal is quality, not quantity, and the result is top rankings for valuable keywords such as these, driving meaningful, high-converting traffic to your website.
Your Online Presence is as Important as Your Actual Care
Search engine optimization may seem as though it’s an overwhelming and tedious process, particularly when trying to follow the best healthcare marketing practices. The fact is that there are numerous small details of the industry that any healthcare marketing services provider has to know in order to provide the best results to their clients. But it’s not true that SEO is more difficult than it’s worth, or that other practices earn better results.
Search engine optimization is of high interest to any organization, which absolutely gets apparent over the long haul as your site grows in authority and ranks for an ever increasing number of significant keywords in your specialty. Organic traffic provides more than 50 percent of all traffic to any site, and that measurement includes paid ads. The following are a portion of the things that we do to guarantee that you are getting the best bang for your buck when you decide to start an SEO campaign with us.
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The entirety of our SEO campaigns start with on-page enhancements. These enhancements optimize your site at the page-level and site-wide level. Little issues can aggregate and result in huge punishments in overall search traffic and ranking. We provide an itemized 20+ page review of your site that explains the upgrades that we suggest. After learning as much about your brand and site as possible, our team makes an exhaustive examination, analyzing 12 factors for every search term to create a strategy that will provide the most remarkable upgrades to your site.
The following is a short rundown of on-page enhancements that must be completed as a component of all healthcare digital marketing services to guarantee that your site is highly optimized:
COMPLETE 200+ FACTOR SEO AUDIT REPORT
We can’t really begin fixing things until we know what you are working with. We identify specific issues on your site with more than 200 checkpoints, guaranteeing that we hit each chance to improve your site rankings. We wipe out all factors that are keeping your site from being technically flawless.
COMPETITIVE AUDIT REPORT (WITH SEMRUSH)
We utilize one of the top SEO tools to research some of your greatest rivals, learning about the tactics they have used to rank well and using comparable strategies to move beyond them.
WELL-DOCUMENTED INSTALLATION STEPS
We report all aspects of our proposed changes before anything is introduced to your site. You are given a point-by-point examination showing precisely what elements have been redesigned. All details are sent for approval and installation is planned ahead of time. Nothing is pushed to your site without your explicit permission. Once approved, our team takes care of all the details so that it is completely done-for-you.
TITLE TAG OPTIMIZATION
The title tag is one of the most important elements of any page, showing up directly in search results. We need to title tag to be highly relevant to not only what you sell but also what people are searching for. We guarantee that your title tags are streamlined for all significant pages on your site without over-stuffing them with keywords.
META DESCRIPTION OPTIMIZATION
The meta description shows up below the title in Google search results. If nothing is manually entered, Google will pull from page content, which is not ideal. This is our best opportunity to connect with people who are searching for what you sell. We want to connect with them and help them understand that we can provide the solution that they are looking for. We remove all duplicate meta-descriptions and include pertinent keywords. We cross-check the meta-descriptions with your content to guarantee that it is well optimized for search engines.
Content is key, which is why we always encourage any page to have 2,000 or more words on it, especially if we are trying to rank for it. It takes a lot of content for Google to crawl through and make good sense of your site and what you do. The more opportunities you provide for it to do this, the better. We check your most significant pages for keyword density and streamline your language in a manner that doesn’t upset the feeling or significance behind it.
We create and upload a XML Sitemap to Google and add an extra sitemap for Yahoo and Bing to enable your pages to index more rapidly. The sitemap is an important item that basically teached search engines how your site is structured, and by extension, helps them to structure the entire internet a little more. Not only will sitemap submission ensure that your pages get crawled more quickly and more often, but you will also see a bit of credit in the quality of your site because of it.
PLATFORM-SPECIFIC UPGRADES AND UPDATES
We include improvements that are geared towards your specific content management system. We have worked with several platforms, including WordPress, WooCommerce, Joomla, Magento, Shopify, SquareSpace, Drupal, OpenCart, Wix, Weebly and many more.
One of the most significant approaches to rank any site is to continually add important backlinks from other high authority sites. Backlinks are another site’s method of sharing authority and validity to your site, by informing Google that your site contains quality content that is worth linking to. With a decent blend of quality backlinks and other brand signals, Google will boost your positioning and show your content to more individuals.
We work with a vast networks of thousands of different sites, hundreds that are ideal for healthcare digital marketing services and have more than once demonstrated their ability to deliver dependable rank increases.
Not all backlinks are made equal. Our niche authority backlinks only come from sites that have a Domain Authority of 35 and higher (DA35+). We never create backlinks that are lower than DA35, guaranteeing that your site is connected to quality sources that will consistently support a positive outcome.
It’s the same as your one good friend who is extremely well regarded in the community. An introduction from them can open up a lot of opportunities. Even a single high DA backlink can mean so much more than multiple low quality backlinks.
Social Media Optimization
It is critical to increase the number of social media platforms that your brand is featured on. Despite the fact that this doesn’t lend authority directly to your site like a quality backlink will, it is still critical to finish.
When Google ranks your site, they consider several factors that incorporate your entire brand footprint across social media profiles as well. They need to see that you are a reliable business offering significant content to your clients on several platforms. This is done by sharing congruent information about your brand across various platforms and locations across the web.
Digital healthcare marketing firms should realize that social media optimization is a significant piece of the puzzle for your SEO campaign. Make sure that this service is included in any SEO package that you evaluate. At Moonraker, we optimize more than 80 social media platforms for your business, posting all significant information across as many platforms as possible to increase search rankings from Google.
New Content Creation
One of the most significant strategies we use in healthcare digital marketing is content creation, despite the fact that it is also one of the most tedious tasks to perform. Creating engaging content on a week by week or monthly basis may appear to be too time consuming, yet it is a significant component to every effective SEO campaign.
The Moonraker team has been making high quality content for our clients for years. We have created thousands of articles, blogs and press releases that get your brand on several local and national news sites.
We switch between a combination of guest posts on high authority sites, national press releases, video and photo content, and blog entries on your own website.
Our writing team researches trending topics in the healthcare industry and uses it to assemble quality content. This gets your site all the credit from fresh new keyword-optimized content, while taking the burden off your team. We use a combination of our copywriting skills, marketing skills and SEO skills combined together to produce content that not only gets your brand noticed, but that also simultaneously provides your site with the most SEO credit possible from Google. This process requires a strong team effort before anything is released to represent your brand.
The Advantage of a Dedicated Digital Healthcare Marketing Team
Our team has provided over 7,000 clients with 50,000 rankings. We know what it takes to provide the best healthcare marketing services that deliver real results.
Moonraker is comprised of over 50 marketing professionals with a combined 100+ years of experience:
- Dedicated Keyword Research Experts
- Advanced Website Audit Experts
- On-Page Optimization Experts
- Link Analysis Experts
- Link Building Experts
- SEO Strategy Experts
- Social Media Experts
- Content Development Experts
- Marketing Copywriters
- Project Managers
- Account Managers
You get over a century of healthcare online marketing expertise for a fraction of the cost of in-house employees. You could actually run seven Elite Organic SEO campaigns simultaneously (even though you’ll only need one) for less than a 3-person in-house marketing team and our results will be better. There are not too many marketing agencies that can boast such extensive experience and value in the healthcare industry.
Our contracts are month-to-month, meaning you pay for what we’ve done and nothing more. Find that level of understanding from your employees!
Most of our clients recover their investment within the first 6 months. From there on out it’s solid profit, and significantly more of it. We are confident that once you see the results, we will have the pleasure of working with you for a long time.
We encourage you to get in touch today so we can show you what our team of dedicated digital healthcare marketing consultants can do for your business!
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