Frequently Asked Questions

Local SEO

 

Standard Series: Best price-to-value ratio. Good for low competition markets and businesses that are already doing well and want to maintain top rankings.

Competition Series: Best quality and performance. Good for high competition markets and businesses that wants to skyrocket rankings as fast as possible. 


Major Differences:

1. Competition includes Local Accelerator, giving your business a massive 2 month (Basic), 4 month (Advanced) or 6 month (Elite) jump start so you can skyrocket your rankings ASAP.

2. Competition includes premium GMB optimization, meaning that your listing and Google properties will be highly optimized by one of our senior GMB specialists.

3. Competition includes premium content writing, including GMB posts, guest posts, brand mentions and local press releases created by one of our senior copywriters and further optimized for a superior combination of SEO and readability.


Major Similarities:

1. Both series incorporate several key elements of our proven SEO strategy to ensure that your rankings improve every month.

2. Both series provide you with a real-time dashboard to monitor campaign progress.

1. Does your business receive most of its sales from people who live nearby?

2. Are your goods or services town or region-specific?

If you answered Yes to either of these questions then Local X is a great fit for your business.


1. Do you primarily sell goods or services online to people outside your local area?

2. Do you rely on your website as your primary source of sales?

If you answered Yes to either of these questions then Moonraker X is a better fit for your business.

The primary purpose of Local SEO is to rank your Google My Business listing higher and wider in local search results.

It's all about properly structuring data to send powerful signals to Google that your listing deserves greater authority than your competitors.

The result is more appearances in the Local 3-Pack, more traffic and more sales for you.

Local SEO has little to do with:

  • Branding
  • Social media posts and influencer campaigns
  • Paid ads and PPC campaigns
  • Offline paid ads (newspapers, etc.)
  • Events and promos
  • Email campaigns

These types of marketing can continue unaffected.

The ONLY conflict of interest would be if somebody is already performing Local SEO for you, at which point we would encourage you to give Local X a try!

Google pay-per-click (PPC) ads are a legitimate way to generate site traffic, but there are inherent disadvantages that we believe make Local SEO far more beneficial in most cases.


PPC Advantages:

• Instant visibility: Paid ads instantly get you into the 3-Pack and can result in a sales boost when done right. Unfortunately, running effective ads is much harder than it looks and there is a very good chance that inexperienced advertisers will spend a lot of money for little to no results. You can hire an agency to run ads for you, but your money will go farther when invested in Local SEO.

• Located higher than search results: This advantage is quickly shrinking, as research shows that 70-80% of users skip over paid ads and go directly to search results.


Local SEO Advantages:

• Search results convert 5.66x better than PPC: People are well aware that anybody can run ads, significantly lowering their credibility. And let's not even get started on ads for that product you purchased three weeks ago!

• Search results are not affected by ad blockers: Over 25% of people use ad blockers and this number is steadily increasing, but search results will never be blocked.

• SEO is an investment in your business: Paid ads either make you money or you may as well have thrown that cash out the window. SEO adds value over time as your rankings increase. The money you dedicate towards SEO today will pay you back for years to come.


One of the biggest challenges for content marketing campaigns is how to manage multiple locations that each have unique branding.

The content needed for each location adds up and can quickly become overwhelming.

A huge advantage of Local SEO is that it's mostly about data.

We can skyrocket your rankings for multiple locations without needing a single piece of content from you.

All we need to get started is:

  • Your business logo
  • Basic info (business name, address, phone, description of products/services, website url, etc.)
  • Images of each location and your products/services, if available (if not, we can use high definition stock images)

Any content that we need for your campaign (GMB posts, press releases, etc.) will be created by our experienced writing team.

You can rest assured that we use every proven tactic to boost your rankings.

Our Local X services cover 1 physical location. e.g. if you have 10 storefronts, you will need 10 plans to optimize all of them.

Most of our multi-location clients start with a single location and. upon seeing the amazing results. eagerly expand our services to include more.

We encourage you to start at the level you are comfortable with. We're confident you'll become a believer in just a few months!

Yes. We track 15 local keywords per location.

Once everything is up and running, we will provide you with a link to your campaign dashboard, which contains up-to-date info on all monthly tasks, links, posts and content that our team has created for you, as well as a road map of what's to come.

View a Sample Campaign Dashboard

Our local press releases help you to get powerful brand links and mentions from authority news sites to increase your business exposure.

The way we do this is by quickly and safely creating brand links for your listing and syndicating them with high-quality news sites. 

We send your press release to over 300 news and media outlets, including Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites, Wall Street Journal, New York Times, Washington Post, USA Today, Los Angeles Times, Chicago Sun Times and more, including Associated Press journalists and thru AP Datafeatures services.

Press releases are also sent for syndication on the News Information Engine (NIE) Circuit.

NIE is subscribed by millions of journalists, corporate decision makers and brokers to track and break news.

With NIE, press releases will reach AP, Acquire Media, Comtex, Factiva, LexisNexis, SyndiGate, DMN Newswire network & Newsletters, News360, NewsCentral and media outlets such as Bloomberg, Business Week, Digital Journal, Individual, Equities, TradingCharts, Qtrade Financial, PredictWallStreet, and Interactive Data.

With this service, we guarantee a minimum of 400 new links per month and take care of all the writing for you to ensure that each release is highly optimized to develop real brand authority and increase traffic to your listing.

Simply submit a list of your existing accounts and citations during the onboarding process and we'll replace them with new, highly optimized versions.

We try to avoid building duplicates, so please be as thorough with this information as possible.

If you don't have a list of existing citations and accounts we'll do our best to search for them before we build new ones.

We use proprietary analytics software for our own team as well as major analytics platforms including Google Analytics, SEMrush, Moz, and Ahrefs. All link building is done manually.

We cannot begin our Local SEO Services without access to your account.

The easiest method of granting account access is to make us a manager of your GMB listing.

To do this, simply follow the steps below:

  1. Log in to your account and access the Google My Business page.
  2. Select the three dash menu icon in the upper left corner and select Users.
  3. Select the plus icon, add [email protected] and then select the plus again.

There are two other options for allowing us the access we need to optimize your account:

  1. Supply our team with your own Google login credentials associated with your GMB account.
  2. Create a new Gmail, make it a manager of the listing and provide us with access to that Gmail instead.

Additionally, please make sure that two-step verification is turned off, as we cannot start an order with this in place.

To learn how to turn off two-step verification, check out the Google article on the topic Here.

No matter how you choose to give us access to your account, don’t forget to supply recovery info!

Recovery info is a Google security measure that allows you to provide a backup email and phone number to use if you are ever locked out of your account.

As a security measure, it adds another step for anyone trying to access your account without permission.

Recovery info is a requirement for our team, as much of the work we provide for you will be done from locations that are generally not where your last login occurred, causing Google to enact the security measure.

To learn how to create or locate your recovery info, check out the Google article on the topic Here.

Unfortunately not.

Listing verification requires you to enter a code in your GMB dashboard that is mailed to your physical location by Google.

Local X requires a verified GMB listing before we can begin any work.

To find out how to verify your business, check out the Google article on the topic Here.

A consistent NAP is very important to local rankings.

If your NAP details change during the course of our services there will be a one-time fee of $300 required to update any work that has already been completed.


Organic SEO

 

100 percent of your monthly budget goes towards deliverables, which includes a flexible package based on your site's unique needs.

Our main strategy includes a combination of the following products:

• Foundation Links: We create mini authority stacks that are linked back to your site, boosting your site's authority so that Google ranks your pages higher in search results.

• Guest Posts: Our guest post service is the easiest way to create high-quality, white-hat links to your website to help you get more traffic by boosting your rankings. We do manual outreach to high-authority sites within your niche to secure guest post opportunities before crafting unique articles with backlinks pointing to your site.

• Blog Posts: Our blog writing service will get you highly relevant, researched, professionally written content that is featured on your own blog. All our writers are US college educated native English speakers. Stop worrying about coming up with solid content ideas and let our writers research and craft unique content every month that is highly optimized to bring new traffic to your site. All we need is a few details about your site to create amazing content without you lifting a finger.

Once everything is up and running, we will provide you with a link to your campaign dashboard, which contains up-to-date info on keyword rankings, estimated traffic and all monthly deliverables, showing every link and content piece that we have ever created for your site.

View a Sample Campaign Dashboard

Yes, all campaigns start with a full keyword and competitor analysis. Our team uses a variety of tools to perform thorough keyword and traffic analysis, including Ahrefs, Moz and SEMrush, to name a few.

Yes, if you would like us to post content directly to your site.

No, if you prefer to post content yourself.

Absolutely not! We have experience ranking sites that are built on WordPress, WooCommerce, Squarespace, Shopify, Wix, Joomla, Magento, Drupal, OpenCart, Weebly and many more.

Our outreach and editorial placements appear naturally earned and native to the article that surrounds the backlink.

Linked sites are checked for spam and are guaranteed to be 100% clean. They are checked with 3rd party tools for trust and referring domains and are verified to be 100% real sites with real traffic (never PBNs) so you know they won't trigger a Penguin penalty.

No, unfortunately this is not possible without significant delays to the process. In order for us to keep our prices as competitive as possible and ensure great turnaround times, we do not provide a list of sites prior to placing your articles.

Every order involves a custom scrape and a custom outreach campaign specific to your niche to ensure the final sites that we select are relevant and of the highest caliber.

After running thousands of campaigns, we have seen time and again that links + blog content work super well for growing the targeted traffic flowing to your site. Google wants to see your site as an authority from the perspective of depth AND breadth of topics that your site covers. This is why blog content is such an important component of our strategy.

If you have a specific situation, such a dedicated research and content team, but still need support building out backlinks, please book a call so we can discuss how we can best address your needs!

Yes, we perform dedicated research on algorithm updates and are constantly up to date with the latest changes across all major search engines, including Google, Yahoo and Bing. Feel free to discuss with us any questions you have about algorithm updates at any time.

Google pay-per-click (PPC) ads are a legitimate way to generate site traffic, but there are inherent disadvantages that we believe make Organic SEO far more beneficial in most cases.


PPC Advantages:

• Instant visibility: Paid ads instantly get you on Page One and can result in a sales boost when done right. Unfortunately, running effective ads is much harder than it looks and there is a very good chance that inexperienced advertisers will spend a lot of money for little to no results. You can hire an agency to run ads for you, but your money will go farther when invested in Organic SEO.

• Located higher than search results: This advantage is quickly shrinking, as research shows that 70-80% of users skip over paid ads and go directly to search results.


Organic SEO Advantages:

• Search results convert 5.66x better than PPC: People are well aware that anybody can run ads, significantly lowering their credibility. And let's not even get started on ads for that product you purchased three weeks ago!

• Search results are not affected by ad blockers: Over 25% of people use ad blockers and this number is steadily increasing, but search results will never be blocked. 

• SEO is an investment in your business: Paid ads either make you money or you may as well have thrown that cash out the window. SEO adds value over time as your rankings increase. The money you dedicate towards SEO today will pay you back for years to come.

All deliverables are completed within 30 days of when they are approved. Content that is not approved within 10 days will be automatically approved so that we can ensure that your strategy is consistent and we are providing you with value.

Google's crawlers can vary on how long they take to index a new backlink. Typically, backlinks are indexed no later than 90 days after they are created.

This can vary based on how long it takes for Google to crawl and index the backlink. Please note that just because a link is not visible in GSC does not mean that Google is not already giving your site credit for it.

This depends on your niche, previous SEO that was performed for your site and the monthly budget that you have allocated. Generally speaking, our clients see a return on their investment within 6-9 months of joining Moonraker X.

We encourage you to give us at least 3 months to demonstrate results, as that is how long it can take for Google to index new backlinks.

Moonraker X does not currently include web development, conversion rate optimization (CRO) or work related to schema, sitemaps, UI/UX, etc., but we do offer these services on an individual basis. Please reach out to discuss your unique needs and we will be glad to put a proposal together for you!


General FAQ

 

1. Does your business receive most of its sales from people who live nearby?

2. Are your goods or services town or region-specific?

If you answered Yes to either of these questions then Local X is right for your business.


1. Do you primarily sell goods or services online to people outside your local area?

2. Do you rely on your website as your primary source of sales?

If you answered Yes to either of these questions then Moonraker X is right for your business.

We progress through all tasks and guarantee completion within the month, provided there are no delays due to issues with account access or 3rd-party platforms.

Your campaign dashboard will show progress for the current month.

Most clients see ranking improvements within the first 3 months, but there is no way to pinpoint an exact date.

Results depend on several factors, including current status of your site or listing, as well as the competitiveness of your niche and targeted search terms.

We want you to feel confident in your choice to work with us and so we provide a 100% satisfaction guarantee for all of our services. If for any reason you are not satisfied, email us within 30 days of the latest billing cycle and we’ll work with you to make it right!

No, absolutely not!

All our services are month-to-month, but we provide generous incentives for clients who decide to sign a 6-month contract.

Nothing will happen to any work or optimizations that were already completed.

All backlinks, citations and content belong to you once they are paid for.

If you cancel, we will complete any outstanding tasks for the month and disable your campaign.

There is no refund for work that has already been performed.

We want you to feel confident in your choice to work with us and so we provide a 100% satisfaction guarantee for all of our services. If for any reason you are not satisfied, email us within 30 days of the latest billing cycle and we’ll work with you to make it right!

Yes, absolutely!

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