Local SEO
1. Does your business receive most of its sales from people who live nearby?
2. Are your goods or services town or region-specific?
If you answered Yes to either of these questions then Local SEO is a great fit for your business.
1. Do you primarily sell goods or services online to people outside your local area?
2. Do you rely on your website as your primary source of sales?
If you answered Yes to either of these questions then Organic SEO is a better fit for your business.
The primary purpose of Local SEO is to rank your Google listing higher and wider in local search results.
It's all about properly structuring data to send powerful signals to Google that your listing deserves greater authority than your competitors.
The result is more appearances in the Local 3-Pack, more traffic and more sales for you.
Local SEO has little to do with:
- Branding
- Social media posts and influencer campaigns
- Paid ads and PPC campaigns
- Offline paid ads (newspapers, etc.)
- Events and promos
- Email campaigns
These types of marketing can continue unaffected.
The ONLY conflict of interest would be if somebody is already performing Local SEO for you, at which point we would encourage you to give Moonraker a try!
Google pay-per-click (PPC) ads are a legitimate way to generate site traffic, but there are inherent disadvantages that we believe make Local SEO far more beneficial in most cases.
PPC Advantages:
• Instant visibility: Paid ads instantly get you into the 3-Pack and can result in a sales boost when done right. Unfortunately, running effective ads is much harder than it looks and there is a very good chance that inexperienced advertisers will spend a lot of money for little to no results. You can hire an agency to run ads for you, but your money will go farther when invested in Local SEO.
• Located higher than search results: This advantage is quickly shrinking, as research shows that 70-80% of users skip over paid ads and go directly to search results.
Local SEO Advantages:
• Search results convert 5.66x better than PPC: People are well aware that anybody can run ads, significantly lowering their credibility. And let's not even get started on ads for that product you purchased three weeks ago!
• Search results are not affected by ad blockers: Over 25% of people use ad blockers and this number is steadily increasing, but search results will never be blocked.
• SEO is an investment in your business: Paid ads either make you money or you may as well have thrown that cash out the window. SEO adds value over time as your rankings increase. The money you dedicate towards SEO today will pay you back for years to come.
Our Managed Local SEO Services cover 1 physical location. e.g. if you have 10 locations, you will need 10 plans for us to manage all of them.
Most of our multi-location clients start with a single location and upon seeing the amazing results. eagerly expand our services to include more.
We encourage you to start at the level you are comfortable with. We're confident you'll become a believer in just a few months!
Yes. We track multiple keywords related to your location.
Once everything is up and running, we will provide you with a link to your campaign dashboard, which contains up-to-date info on all monthly tasks, links, posts and content that our team has created for you, as well as a road map of what's to come.
Our local press releases help you to get powerful brand links and mentions from authority news sites to increase your business exposure.
The way we do this is by quickly and safely creating brand links for your listing and syndicating them with high-quality news sites.
We send your press release to over 300 news and media outlets, including Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites, Wall Street Journal, New York Times, Washington Post, USA Today, Los Angeles Times, Chicago Sun Times and more, including Associated Press journalists and thru AP Datafeatures services.
Press releases are also sent for syndication on the News Information Engine (NIE) Circuit.
NIE is subscribed by millions of journalists, corporate decision makers and brokers to track and break news.
With NIE, press releases will reach AP, Acquire Media, Comtex, Factiva, LexisNexis, SyndiGate, DMN Newswire network & Newsletters, News360, NewsCentral and media outlets such as Bloomberg, Business Week, Digital Journal, Individual, Equities, TradingCharts, Qtrade Financial, PredictWallStreet, and Interactive Data.
With this service, we guarantee a minimum of 400 new links per month and take care of all the writing for you to ensure that each release is highly optimized to develop real brand authority and increase traffic to your listing.
Simply submit a list of your existing accounts and citations during the onboarding process and we'll replace them with new, highly optimized versions.
We try to avoid building duplicates, so please be as thorough with this information as possible.
If you don't have a list of existing citations and accounts we'll do our best to search for them before we build new ones.
We use proprietary analytics software for our own team as well as major analytics platforms including Google Analytics, SEMrush, Moz, and Ahrefs. All link building is done manually.
Unfortunately not.
Listing verification requires you to enter a code in your Google Business dashboard. Often this code will be mailed to your physical location by Google.
We require a verified GMB listing before we can begin any work.
To find out how to verify your business, check out the Google article on the topic Here.
A consistent NAP is very important to local rankings.
If your NAP details change during the course of our services there will be a one-time fee of $300 required to update any work that has already been completed.
National SEO
100% of your monthly budget goes towards deliverables, which includes a flexible package based on your site's unique needs.
Our main strategy includes a combination of the following:
• On-Page Optimization: We ensure that your site is fully optimized, including title tags, descriptions, headings, keyword density and co-occurrence, inner linking, image layering and alt-tags.
• High Authority Backlinks: We create mini authority stacks that are linked back to your site, boosting your site's authority so that Google ranks your pages higher in search results.
• Guest Posts: Guest posts are the easiest way to create high-quality, white-hat links to your website to help you get more traffic by boosting your rankings. We do manual outreach to high-authority sites within your niche to secure guest post opportunities before crafting unique articles with backlinks pointing to your site.
• Blog Posts: Our blog writing service will get you highly relevant, researched, professionally written content that is featured on your own blog. All our writers are US college educated native English speakers. Stop worrying about coming up with solid content ideas and let our writers research and craft unique content every month that is highly optimized to bring new traffic to your site. All we need is a few details about your site to create amazing content without you lifting a finger.
• Premium Press Releases: We submit to 602 news sites and 75 of them are do follow links. You will get 350 links average and 50 of them are do follow monthly!
We provide you with a variety of ways to monitor your campaign progress:
• Monthly Deliverables Folder: See the content and backlinks our team creates for your campaign each month.
• Keyword Ranking Report: See the current status of your keyword rankings and how they compare to the previous period.
• Google Analytics Report: See real numbers straight from Google, including traffic, clicks, user events and activity over time.
Yes, all campaigns start with a full keyword and competitor analysis. Our team uses a variety of tools to perform thorough keyword and traffic analysis, including Ahrefs, Moz and SEMrush, to name a few.
Yes, as a big part of our strategy is to optimize your site and post blog content.
Absolutely not! We have experience ranking sites that are built on WordPress, WooCommerce, Squarespace, Shopify, Wix, Joomla, Magento, Drupal, OpenCart, Weebly and many more.
Our outreach and editorial placements appear naturally earned and native to the article that surrounds the backlink.
Linked sites are checked for spam and are guaranteed to be 100% clean. They are checked with 3rd party tools for trust and referring domains and are verified to be 100% real sites with real traffic (never PBNs) so you know they won't trigger a Penguin penalty.
No, unfortunately this is not possible without significant delays to the process. In order for us to keep our prices as competitive as possible and ensure great turnaround times, we do not provide a list of sites prior to placing your articles.
Every order involves a custom scrape and a custom outreach campaign specific to your niche to ensure the final sites that we select are relevant and of the highest caliber.
After running thousands of campaigns, we have seen time and again that links plug blog content work exceedingly well for growing the targeted traffic flowing to your site. Google wants to see your site as an authority from the perspective of depth and breadth of topics that your site covers. This is why blog content is such an important component of our strategy.
If you have a specific situation, such a dedicated research and content team, but still need support building out backlinks, please book a call so we can discuss how we can best address your needs.
Yes, we perform dedicated research on algorithm updates and are constantly up to date with the latest changes across all major search engines, including Google, Yahoo and Bing. Feel free to discuss with us any questions you have about algorithm updates at any time.
Google pay-per-click (PPC) ads are a legitimate way to generate site traffic, but there are inherent disadvantages that we believe make Organic SEO far more beneficial in most cases.
PPC Advantages:
• Instant visibility: Paid ads instantly get you on Page One and can result in a sales boost when done right. Unfortunately, running effective ads is much harder than it looks and there is a very good chance that inexperienced advertisers will spend a lot of money for little to no results. You can hire an agency to run ads for you, but your money will go farther when invested in Organic SEO.
• Located higher than search results: This advantage is quickly shrinking, as research shows that 70-80% of users skip over paid ads and go directly to search results.
SEO Advantages:
• Search results convert 5.66x better than PPC: People are well aware that anybody can run ads, significantly lowering their credibility. And let's not even get started on ads for that product you purchased three weeks ago!
• Search results are not affected by ad blockers: Over 25% of people use ad blockers and this number is steadily increasing, but search results will never be blocked.
• SEO is an investment in your business: Paid ads either make you money or you may as well have thrown that cash out the window. SEO adds value over time as your rankings increase. The money you dedicate towards SEO today will pay you back for years to come.
All deliverables are completed within 30 days of when they are approved. Content that is not approved within 10 days will be automatically approved so that we can ensure that your strategy is consistent and we are providing you with value.
Google's crawlers can vary on how long they take to index a new backlink. Typically, backlinks are indexed no later than 90 days after they are created.
This can vary based on how long it takes for Google to crawl and index the backlink. Please note that just because a link is not visible in GSC does not mean that Google is not already giving your site credit for it.
This depends on your niche, previous SEO that was performed for your site and the monthly budget that you have allocated. Our clients generally see a return on their investment within 6-9 months of signing up.
We encourage you to give us at least 3 months to demonstrate results, as that is how long it can take for Google to index new backlinks.
We perform on-page optimization at the start of all new SEO campaigns. We do not perform conversion rate optimization (CRO) or work related to UI/UX, but we do offer these services on an individual basis. Please reach out to discuss your unique needs and we will be glad to put together a proposal for you.
Web Design
Not at all! We have experience working with several of the most popular platforms, including WordPress, Squarespace, Shopify, Wix, Weebly, and others.
At the start of your project, we will share a Google Docs template that contains several questions about your ideal website, including overall design, color scheme, menu, fonts, page details, etc.
We will provide instructions for sharing pics and video to add to your site. Everything lives in the Google Doc and we will update it as we go so you can monitor our progress.
We also ask that you share links to a few other sites that we can use as inspiration. Nothing gets the point across like an existing site that you love. Please note that we will never blatantly copy or plagiarize an existing site.
We will start on the homepage of your site so that we can dial in the overall theme, navigation, footer, and other elements before tackling the rest. We fully expect you to ask for changes and encourage your direct and thorough feedback.
It doesn't help anybody if you hide your feelings about the site! We have built hundreds of websites and know that our design aesthetic doesn't always align with our clients and we promise we won't take it personally!
We encourage you to provide your own content because nobody knows more about what you offer than you do! If you don't have content or would like us to write it for you, our team is fully capable of crafting 4-star, SEO-optimized content for an additional cost per page.
We have worked with several hundred plugins and modules designed for all different purposes and are happy to configure the right ones to accomplish your goals. Depending on the platform you use, some will have much more customization than others.
WordPress, in particular, has thousands of third-party plugins, making it much easier to customize than Squarespace or Wix, but the latter still have many built-in modules that provide the functionality required by the vast majority of sites.
At the end of the day, if you've seen a feature on another site then we can build it on yours.
YOU own your website! In fact, ALL deliverables are owned by you. Any plugins and software that we require to get your project launched will be billed on your card and it's entirely your choice whether to continue with things how they are or change them up in the future.
We are here to build you something so amazing that you'll tell all your friends and colleagues about it, NOT to keep you locked in a relationship with us against your will.
Once we get all the info we need from you, our goal is to launch your site within 30 days. There may be updates that occur afterwards, but we strive to have your site fully functional within the course of the month, if not sooner.
We will usually provide you with a first draft of the homepage within a week.
We encourage you to take responsibility for site updates, but if you ever need our help we are always here to support you! We're happy to record simple instructional videos showing you how to navigate your admin dashboard, perform page and content updates, add pics and video, etc.
We would rather teach you once and send you on your way with the confidence to do it yourself!
It makes total sense to redo the whole sales kit along with the website. We are happy to create new business cards, flyers, physical or digital brochures, trade show booth backdrops and any other sales materials that you request for an additional cost.
We are happy to provide conversion rate optimization (CRO) services to tweak your existing site for maximum effectiveness. The first step is to install heat mapping software on your site to track clicks, scrolls, etc. This will allow us to analyze traffic patterns and split test new layouts and design elements. Sometimes all it takes is a small shift to achieve a huge boost in sales!
We would love to start from scratch, register your new domain, set up hosting, configure your email and send you on your merry way with an awesome new site to brag to your friends about!
We love helping people who are tech illiterate step into the 21st century! If you have a sense of the design and purpose for your site then we can bring it to life for you.
General FAQ
1. Does your business receive most of its sales from people who live nearby?
2. Are your goods or services town or region-specific?
If you answered Yes to either of these questions then Local SEO is right for your business.
1. Do you primarily sell goods or services online to people outside your local area?
2. Do you rely on your website as your primary source of sales?
If you answered Yes to either of these questions then National SEO is right for your business.
We progress through all tasks and guarantee completion within the month, provided there are no delays due to issues with account access or 3rd-party platforms.
Your campaign dashboard will show progress for the current month.
Most clients see ranking improvements within the first 3 months, but there is no way to pinpoint an exact date.
Results depend on several factors, including current status of your site or listing, as well as the competitiveness of your niche and targeted search terms.
We want you to feel confident in your choice to work with us and so we provide a 100% satisfaction guarantee for all of our services. If for any reason you are not satisfied, email us within 30 days of the latest billing cycle and we’ll work with you to make it right!
No, absolutely not!
All our services are month-to-month, but we provide generous incentives for clients who decide to sign a 6 or 12-month contract.
Nothing will happen to any work or optimizations that were already completed.
All backlinks, citations and content belong to you once they are paid for.
If you cancel, we will complete any outstanding tasks for the month and disable your campaign.
There is no refund for work that has already been completed.
We want you to feel confident in your choice to work with us and so we provide a 100% satisfaction guarantee for all of our services. If for any reason you are not satisfied, email us within 30 days of the latest billing cycle and we’ll work with you to make it right!
Yes, absolutely!
You can schedule a call, or if you prefer to call directly you can tap here.
SPEAK TO US
Book a Call
Let’s hop on a call and discuss the strategy that works best for your unique business.
WRITE TO US
Submit a Question
No time for a call? Fill out the form below and we’ll respond as soon as we can.
Get an Instant SEO Report
If you’re struggling to get more traffic, this free report may have the answer!