Frequently Asked Questions

General FAQ

 

• Does your business receive most of its sales from people who live nearby?

• Are your goods or services town or region-specific?

If you answered Yes to either of these questions then you should start with Local SEO.


• Do you primarily sell goods or services online to people outside your local area?

• Do you rely on your website as your primary source of sales?

If you answered Yes to either of these questions then you should start with Organic SEO.


It's important to note that Organic SEO also works great for local businesses.

Organic results appear right below the Local 3-Pack and can bolster your local authority.

However, if you only sell online and have no local presence then you won't need Local SEO.

Google pay-per-click (PPC) ads are a completely legitimate way to generate traffic for your site and listing, but we believe that there are inherent disadvantages of PPC that make SEO far more beneficial in most cases.


PPC ADVANTAGES:

• Instant visibility: Paid ads can get you on Page One immediately and result in an instant sales boost when done right. Unfortunately, conducting effective ad campaigns is much harder than it looks and there is a good chance that inexperienced advertisers will spend a lot of money for little to no results. You can hire an agency to run ads for you, but your money will go farther when invested in SEO.

• Located higher than search results: Paid ads are located above search results, although this advantage is shrinking now that people are well aware of standard ad locations. Research shows that 70-80% of users skip over paid ads and head directly to search results.


SEO Advantages:

• Search results convert 5.66x better than paid ads: People are well aware that anybody can buy ads and even reputable companies can lose credibility when their ads are poorly targeted. And let's not even get into all the ads you see for products you purchased three weeks ago!

• SEO is not affected by Ad Blockers: Over 25% of consumers have ad blocking software installed on their devices and this number is steadily increasing. Search results will never be blocked. 

• SEO is an investment in your business: Paid ads are hit or miss... either you make money from them or you may as well have thrown that cash out the window. SEO adds value over time as your rankings increase. The money you dedicate towards SEO today will pay you back for years to come.

There is no stated turnaround time for monthly services.

Your campaign dashboard shows all tasks that will be performed and the progress for the current month.

We progress through all tasks and guarantee completion within the month, provided there are no delays due to issues with account access or 3rd-party platforms.

Most clients see ranking improvements within the first month of their campaign starting, but there is no way to pinpoint an exact date.

Results depend on several factors, including the health of your site and backlinks as well as the general competitiveness of your niche and search terms.

We are confident that our results will always outperform anything you would get from a lesser quality provider.

No, absolutely not!

All our services are month-to-month, except for expedited Local SEO packages, which are a one-time purchase and completed within 30-60 days.

We sincerely hope that our results will be so impressive that you'll stick with us for the long haul.

Regardless, you'll never be asked to sign any long-term contracts.

Nothing will happen to any optimizations that were already completed.

Links, social accounts, citations and created content all belong to you once they are paid for.

If you cancel, we will complete any outstanding tasks and close your subscription.

There is no refund for work that has already been performed.

We offer a full refund on any tasks that have not yet started.


Local SEO FAQ

 

Standard (LS-Series): Best price-to-value ratio. Good for low competition markets and sites that are already doing well and want to maintain top rankings.

Competition (LX-Series): Best quality and performance. Good for high competition markets and sites that want to skyrocket rankings as quickly as possible. 


Major Differences:

1. Competition includes authority niche backlinks that are placed on sites with higher DA/PA scores than Standard.

2. Competition includes a link-building strategy that is more closely tied to our analysis of your top competitors. Our team reviews your competitors and finds the most important links that we need to build to match their rankings and then surpass them.

3. Competition includes an SEMrush audit report, providing deeper insight and analytics than our Standard audit report.

4. Competition includes a higher number of social shares than Standard.

5. Competition include higher level copywriting than Standard and is designed to increase your brand value and company image while simultaneously benefiting SEO.

6. Competition includes submission to data aggregator networks.


Major Similarities:

1. Both series follow our CORE link-building optimization strategy. We build links that follow a natural progression, carefully positioning them to mitigate problems from over-optimization.

2. Both series identify major on-page issues such as meta elements, titles, open graph, etc. and begin the link-building and promotional aspects that will raise targeted organic traffic from Google, Bing, Yahoo, and many top referral sources.

• Does your business receive most of its sales from people who live nearby?

• Are your goods or services town or region-specific?

If you answered Yes to either of these questions then Local SEO is a good fit for you.


• Do you primarily sell goods or services online to people outside your local area?

• Do you rely on your website as your primary source of sales?

If you answered Yes to either of these questions then Local SEO is not a good fit for you.

The primary purpose of Local SEO is to rank your Google listing higher and wider in local search results.

It's all about properly structuring data to send powerful signals to Google that your listing deserves greater authority than your competitors.

The result is more appearances in the Local 3-Pack, more traffic and more sales for you.

Local SEO has little to do with:

  • Branding
  • Social media posts and influencer campaigns
  • Paid ads and PPC campaigns
  • Offline paid ads (newspapers, etc.)
  • Events and promos
  • Email campaigns

These types of marketing can continue unaffected.

The ONLY conflict of interest would be if somebody is already performing Local SEO for you, at which point we would encourage you to consider us instead!

Google pay-per-click (PPC) ads are a legitimate way to generate site traffic, but there are inherent disadvantages that we believe make Local SEO far more beneficial in most cases.


PPC Advantages:

• Instant visibility: Paid ads instantly get you into the 3-Pack and can result in a sales boost when done right. Unfortunately, running effective ads is much harder than it looks and there is a very good chance that inexperienced advertisers will spend a lot of money for little to no results. You can hire an agency to run ads for you, but your money will go farther when invested in Local SEO.

• Located higher than search results: This advantage is quickly shrinking, as research shows that 70-80% of users skip over paid ads and go directly to search results.


Local SEO Advantages:

• Search results convert 5.66x better than PPC: People are well aware that anybody can run ads, significantly lowering their credibility. And let's not even get started on ads for that product you purchased three weeks ago!

• Search results are not affected by ad blockers: Over 25% of people use ad blockers and this number is steadily increasing, but search results will never be blocked.

• SEO is an investment in your business: Paid ads either make you money or you may as well have thrown that cash out the window. SEO adds value over time as your rankings increase. The money you dedicate towards SEO today will pay you back for years to come.


One of the biggest challenges for content marketing campaigns is how to manage multiple locations that each have unique branding.

The content needed for each location adds up quickly and can seem overwhelming.

A huge advantage of Local SEO is that it's mostly about data.

We can skyrocket your rankings for multiple locations without needing a single piece of content from you.

All we need to get started is:

  • Business Logo
  • Basic Info (business name, address, phone, description of products/services, website url, etc.)
  • Images of location and products/services, if available (if not, we can use high def stock images)

Any content that we need (GMB posts, press releases, etc.) will be created by our writing team and submitted for approval prior to usage.

You can rest assured that we are using every proven tactic to boost your rankings and you won't ever need to write a single article or blog post!

Our Local SEO services cover 1 physical location, e.g. if you have 10 storefronts, you will need 10 plans to optimize all of them.

Most of our multi-location clients start with a single location and... upon seeing the amazing results... eagerly expand our services to more.

We encourage you to start at the level you are comfortable with... we're confident you'll become a believer in just a few months!

Yes. We track 20-40 keywords, depending on the Local SEO package that you select.

Yes. We provide transparent reporting at every step of your campaign:

Weekly progress update

Monthly progress report

Monthly deliverables report

Supplemental files documenting what has taken place for on-page and off-page SEO

If you have any questions or comments, we are always available to provide you with near 24/7 support.

Once you have provided all login and recovery info for the necessary accounts, our work on your campaign can begin.

Once we finish your initial campaign configuration, you will have access to the campaign dashboard from your client portal. You can use it to monitor keyword rankings and monthly campaign progress, as well as to find reports for all monthly tasks and deliverables that have been created.

Our local press releases help you to get powerful brand links and mentions from authority news sites to increase your business exposure.

The way we do this is by quickly and safely creating brand links for your listing and syndicating them with high-quality news sites. 

We send your press release to over 300 news and media outlets, including Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites, Wall Street Journal, New York Times, Washington Post, USA Today, Los Angeles Times, Chicago Sun Times and more, including Associated Press journalists and thru AP Datafeatures services.

Press releases are also sent for syndication on the News Information Engine (NIE) Circuit.

NIE is subscribed by millions of journalists, corporate decision makers and brokers to track and break news.

With NIE, press releases will reach AP, Acquire Media, Comtex, Factiva, LexisNexis, SyndiGate, DMN Newswire network & Newsletters, News360, NewsCentral and media outlets such as Bloomberg, Business Week, Digital Journal, Individual, Equities, TradingCharts, Qtrade Financial, PredictWallStreet, and Interactive Data.

With this service, we guarantee a minimum of 400 new links per month and take care of all the writing for you to ensure that each release is highly optimized to develop real brand authority and increase traffic to your listing.

Simply submit a list of your existing accounts and citations during the onboarding process and we'll replace them with new, highly optimized versions.

We try to avoid building duplicates, so please be as thorough with this information as possible.

If you don't have a list of existing citations and accounts we'll do our best to search for them before we build new ones.

We use proprietary analytics software for our own team as well as major analytics platforms including SEMrush, Moz, and Ahrefs. All link building is done manually.

We cannot begin our Local SEO Services without access to your account.

The easiest method of granting account access is to make us a manager of your GMB listing.

To do this, simply follow the steps below:

  1. Log in to your account and access the Google My Business page.
  2. Select the three dash menu icon in the upper left corner and select Users.
  3. Select the plus icon, add [email protected] and then select the plus again.


There are two other options for allowing us the access we need to optimize your account:

  1. Supply our team with your own Google login credentials associated with your GMB account.
  2. Create a new Gmail, make it a manager of the listing and provide us with access to that Gmail instead.


Additionally, please make sure that two-step verification is turned off, as we cannot start an order with this in place.

To learn how to turn off two-step verification, check out the Google article on the topic Here.

No matter how you choose to give us access to your account, don’t forget to supply recovery info!

Recovery info is a Google security measure that allows you to provide a backup email and phone number to use if you are ever locked out of your account.

As a security measure, it adds another step for anyone trying to access your account without permission.

Recovery info is a requirement for our team, as much of the work we provide for you will be done from locations that are generally not where your last login occurred, causing Google to enact the security measure.

To learn how to create or locate your recovery info, check out the Google article on the topic Here.

Unfortunately not.

Our Local SEO services require a verified GMB listing prior to beginning any work.

To find out how to verify your business, check out the Google article on the topic Here.

A consistent NAP is very important to local rankings.

If your NAP details change during the course of our services there will be an additional fee required to change or update any work that has already been completed.


Organic SEO FAQ

 

Standard (OS-Series): Best price-to-value ratio. Good for low competition markets and sites that are already doing well and want to maintain top rankings.

Competition (OX-Series): Best quality and performance. Good for high competition markets and sites that want to skyrocket rankings as quickly as possible. 


Major Differences:

1. Competition includes authority niche backlinks that are placed on sites with higher DA/PA scores than Standard.

2. Competition includes a link-building strategy that is more closely tied to our analysis of your top competitors. Our team reviews your competitors and finds the most important links that we need to build to match their rankings and then surpass them.

3. Competition includes an SEMrush audit report, providing deeper insight and analytics than our Standard audit report.

4. Competition includes a higher number of social shares than Standard.

5. Competition include higher level copywriting than Standard and is designed to increase your brand value and company image while simultaneously benefiting SEO.


Major Similarities:

1. Both series follow our CORE link-building optimization strategy. We build links that follow a natural progression, carefully positioning them to mitigate problems from over-optimization.

2. Both series identify major on-page issues such as meta elements, titles, open graph, etc. and begin the link-building and promotional aspects that will raise targeted organic traffic from Google, Bing, Yahoo, and many top referral sources.

1. Website URL

2. Country to target

3. Any marketing preferences, such as specific products or services to focus on (optional)

4. Traffic or ranking emphasis: We can adjust your campaign to rank your site well for several keywords or extremely well for less keywords (optional)

Yes, we have a dedicated keyword research and analysis team. We perform all keyword and traffic analysis manually with a number of tools and research techniques at our disposal. We review thousands of keywords and look at up to 12 criteria for each keyword to determine the best ones to provide meaningful improvements for your site.

Yes. We provide transparent reporting at every step of your campaign:

Weekly progress update

Monthly progress report

Monthly deliverables report

Supplemental files documenting what has taken place for on-page and off-page SEO

If you have any questions or comments, we are always available to provide you with near 24/7 support.

Once you have provided all login and recovery info for the necessary accounts, our work on your campaign can begin.

Once we finish your initial campaign configuration, you will have access to the campaign dashboard from your client portal. You can use it to monitor keyword rankings and monthly campaign progress, as well as to find reports for all monthly tasks and deliverables that have been created.

Yes, we need admin access to your site and if you use the WordPress Advanced Elements Add-On we will also need CPanel access.

Yes, we have experience ranking sites that are built on WordPress, WooCommerce, Joomla, Magento, Shopify, SquareSpace, Drupal, OpenCart, Wix, Weebly and many more.

Our primary metrics for linking sites are Domain Authority, number of referring domains and organic monthly traffic.

All sites are DA35+, have at least 50 referring domains and 1,000 unique monthly visitors, according to Ahrefs.

Our outreach and editorial placements appear naturally earned and native to the article that surrounds the backlink.

Linked sites are checked for spam and are guaranteed to be 100% clean. They are checked with 3rd party tools for trust and referring domains and are verified to be 100% real sites with real traffic (never PBNs) so you know they won't trigger a Penguin penalty.

No, unfortunately this is not possible without significant delays to the process.

In order for us to keep our prices as competitive as possible and ensure great turnaround times, we do not provide a list of sites prior to placing your articles.

Every order involves a custom scrape and a custom outreach campaign specific to your niche to ensure the final sites that we select are relevant and of the highest caliber.

Google pay-per-click (PPC) ads are a legitimate way to generate site traffic, but there are inherent disadvantages that we believe make Organic SEO far more beneficial in most cases.


PPC Advantages:

• Instant visibility: Paid ads instantly get you on Page One and can result in a sales boost when done right. Unfortunately, running effective ads is much harder than it looks and there is a very good chance that inexperienced advertisers will spend a lot of money for little to no results. You can hire an agency to run ads for you, but your money will go farther when invested in Organic SEO.

• Located higher than search results: This advantage is quickly shrinking, as research shows that 70-80% of users skip over paid ads and go directly to search results.


Organic SEO Advantages:

• Search results convert 5.66x better than PPC: People are well aware that anybody can run ads, significantly lowering their credibility. And let's not even get started on ads for that product you purchased three weeks ago!

• Search results are not affected by ad blockers: Over 25% of people use ad blockers and this number is steadily increasing, but search results will never be blocked. 

• SEO is an investment in your business: Paid ads either make you money or you may as well have thrown that cash out the window. SEO adds value over time as your rankings increase. The money you dedicate towards SEO today will pay you back for years to come.

Our team uses a well-defined process that fully leverages social platforms in a unique way to powerfully and consistently increase your site ranking. Our strategy consists of 7 critical elements that we replicate across dozens of social platforms for your brand:

  1. Consistent Brand Name
  2. Consistent Address and Phone Number
  3. Website Link
  4. Keyword Optimized Description and Tags
  5. Images and Profile Pictures
  6. Interlinked Social Web
  7. We Never Create Duplicates

This is not about using these platforms for engagement, but about sending the right signals to google to boost your brand authority. If your social media accounts don’t include these elements, you are missing out on harnessing the full power of each platform to drive traffic to your site.


Accounts included in Advanced Organic SEO Services:

Gmail, About.me, Amazon, Angel.co, Blogger, Buffer, Google+ Profile, Gravatar, Foursquare, Followus, Pinterest, Sites.Google, Trello, Tumblr, Wordpress, Angelfire, Behance, Bravesite, Bookmax, BuzzFeed, Dailymotion, Digg, Diigo, Disqus, Edublogs.org, Issuu, Livejournal, Medium, minds.com, MySpace, Pen, Quora, Reddit, Scoop.it, Slideshare, Soup, Strikingly, StumbleUpon, Weebly, Wikidot,  Wiki.answers.com, Yola


Accounts included in Elite Organic SEO Services:

All Advanced accounts plus 4shared.com, Able2know.org, All4webs.com, Answers.informer.com, apsense.com, ask.fm, authorstream, Blurb.com, Bokmarkee, Contactup.io, Deviantart, Evernote, feedbooks.com, forums.adobe, Getpocket, giphy.com, Github, Growthhackers.com, Imgur, instructables.com,  intensedebate.com, jigsy,  Jimdo,  Justpaste.it, Kickstarter, Magcloud, myopportunity.com, Onenote, paper.li, Pastebin.com, Plurk, Referralkey, Remote.com, Scoop.it, Scribd, Skillshare, Simplesite.com, slashdot.org, Start.me, Tinychat.com, Viki, Wattpad.

We use proprietary analytics software for our own team as well as major analytics platforms including SEMrush, Moz, and Ahrefs. All link building is done manually.

Yes, we perform dedicated research on algorithm updates and are constantly up to date with the latest changes across all major search engines, including Google, Yahoo and Bing. We are one of the few companies that performs direct research in this area. Feel free to discuss with us any questions you have about algorithm updates at any time.

We provide full details of our work in the following ways:

Weekly progress update

Monthly progress report

Monthly deliverables report

Supplemental files documenting what has taken place for on-page and off-page SEO


If you have any questions or comments, we are always available to provide you with near 24/7 support.


Viral Giveaways FAQ

 

No, but we will have to direct more effort towards other channels like influencers and paid ads.

The advantage of having an existing audience is that they are more likely to help share your giveaway with new people.

Without them the same process takes place but growth happens a bit more slowly.

We stick to a 30-day duration to give people enough time to discover the giveaway, but not too long that they lose interest or forget about it.

It lets us run 3-4 giveaways a year without risk of audience fatigue.

We find that giveaways work best when the grand prize has clear and definite value to anybody who cares about your products.

If you run a restaurant, a year's worth of your hottest selling item would be an amazing prize and may not actually cost you much at all when the winner comes in and purchases other items along with their prize.

If you run an auto body shop, a free pickup truck bed liner installation represents a $1,000 value but only requires minimal labor and materials for your business.

The key is to find something that will generate excitement and not break the bank in the process.

Sure you can!

Maybe you provide skydiving lessons and want to run a giveaway with a GoPro as the grand prize.

This is a perfect prize for a thrillseeker and is a great way to generate excitement for your brand by connecting with your audience over something you know they will love.

There is no need to have a loyalty or rewards program when running a giveaway, although if you do, it helps it to grow much faster when all winners must be loyalty members to redeem their prizes.

Unfortunately, Google, FB, Yelp and any other review site worth mentioning have cracked down on inappropriate review solicitation.

When an unnatural influx of reviews starts pouring in, your listing can be penalized by being pushed lower in ranking, have reviews deleted or worst case scenario getting completely shut down.

We absolutely DO NOT recommend asking for reviews related to the giveaway anywhere on your website or social media, as it's a surefire way to get into trouble.

We like to announce winners on all major social media platforms simultaneously.

If you have second prize winners, announcing them one day at a time over the course of a week leading up to the grand prize winner helps to generate more excitement when people see other people win something.

It's very important to always follow up a grand prize announcement with a consolation prize to everybody who lost.

A consolation prize should be something that is of similar value to the milestone prize to help contestants feel appreciated and get them back in the store.


Identity Resolution FAQ

 

Our algorithm learns more quickly the higher the site traffic. Ad spend above $5k/month will achieve the best results.

Our hyper-engaged audiences work just as well on keyword-based search campaigns as retargeting campaigns.

No, a single pixel works on multiple site configurations, allowing you to use Moonraker custom audiences in as many campaigns as you like.

Audience and visitor data is pushed to your ad accounts in real-time throughout the duration of the trial period. If you decide not to move forward, all custom audiences are yours to keep and use as you please.


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