Digital Marketing for Pharma Companies

Millipore-Sigma-300x111

 

Client Case Study

The specialized nature of the products this client was trying to rank for made it particularly challenging to achieve results. Through a combination of high-authority link positioning and content creation, we were able to rank them on the top of Google Page One.

Website: emdmillipore.com

Niche: Pharma / Life Science

 

Millipore-Sigma-Results

 

Pos: Current position (vs highest position)

Volume: Estimated monthly search volume

KD: Keyword difficulty (explained below)

CPC (USD): Estimated cost per click to run PPC ads for the same keyword

Ranking for Difficult Keywords

Below is a chart showing what it takes to rank for keywords of various difficulties, based on extensive research by Ahrefs, a widely used SEO tool. You can see in the client results above that all keywords are in the “Hard” category, some in “Super Hard”, meaning that it would take an estimated 37-200+ linking domains in order for a page to rank on Google Page One for them.

 

Keyword-Ranking-Difficulty

 

Our manual backlink process and indexing strategy focuses on connecting your site month after month to several high-authority sites within your niche. It is well established that links from pages with high authority share significantly more influence on your rankings than links from low authority pages. Our goal is quality, not quantity, and the result is top rankings for valuable keywords such as these, driving meaningful, high-converting traffic to your website.

Why Pharma Digital Marketing?

SEO is an often overlooked tactic in the ongoing quest to grow your business. SEO may seem daunting, or like it is too much work for the return that it provides to you. This could not be further from the truth. Organic traffic accounts for over 50 percent of all traffic that arrives at any site, and that statistic takes into account social media and paid ads. In fact, SEO is the number one most valuable source of traffic that your company can invest in.

An effective pharma digital marketing campaign incorporates particular details to make the results profitable in this unique industry. Moonraker specializes in digital marketing for pharma companies, and our team possesses years of experience rankings clients in this niche. Our agency is built on a relentless commitment to long-term, high quality client relationships that incorporate fair pricing, exceptional customer service and powerful results.

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SEO Results in More Traffic Than All Other Sources Combined

More than 50 percent of all traffic comes from organic search results, while only 10 percent originates from paid ads and 5 percent from social media. You read that right… SEO drives more than 10x the traffic of social media! Remember that next time you are up at 2:30a trying to think of an ideal Facebook post for your business page.

Organic search results in over 8x the conversions of outbound advertising. Outbound advertising includes strategies like, email, print, TV and radio.

In addition to the fact that it drives more traffic, SEO spares you a ton of time and money on outreach as it’s essentially about growing your authority on Google.

Pharma digital marketing agencies are there to perform all the technical work for you to enhance your site ranking for valuable keywords in your niche, growing your traffic over time.

Pharma-Digital-Marketing

 

On-Page SEO

Every one of our SEO campaigns starts with on-page optimizations. These page-specific optimizations take care of little issues that can accumulate and result in penalties to your site ranking. We provide you with a 20+ page review that goes through all the updates we suggest. Our far-reaching analysis of your site reveals anything that is keeping it from appearing technically flawless from Google’s perspective, so that we can fix it and get you maximum rankings.

The following is a short rundown of different factors that goes into digital marketing for pharma companies:

 

EXHAUSTIVE 200+ FACTOR SEO REPORT

We go through your entire site, using over 200 points to analysis all of your code and content, creating a 20+ page review that we present to you with every suggestion for improving your site and content.

 

COMPETITIVE AUDIT REPORT (SEMRUSH)

We analyze you top competitors to see what they are doing that works for them, then we reverse engineer it for your site and go beyond it.

 

DOCUMENTED INSTALLATION

You are given a before and after comparison of each and every change that we recommend to your site prior to installation. Once we get your approval, our highly trained dev team goes through and installs all upgrades, code adjustments and new plugins so that your site loads faster and attracts new traffic.

 

OPTIMIZE TITLE TAGS

We go through all title tags to ensure that they are keyword dense to the appropriate level without being sparse or too stuffed.

 

OPTIMIZE META DESCRIPTIONS

We cross-check all meta-descriptions with your site content to boost click-through rates once your site starts ranking.

 

OPTIMIZE AND CREATE NEW CONTENT

We go through all of your copy and ensure that there is the appropriate keyword density so that you will rank well for relevant search terms. If content needs improvements, we will propose and add them upon your approval.

 

OPTIMIZE SITEMAPS

We create an XML Sitemap and upload it to Google, Bing and Yahoo, ensuring that your site and all pages are indexed as quickly and often as possible.

 

CMS-SPECIFIC UPGRADES

We recommend specific upgrades that work with your unique content management system. We have worked with many systems, including WordPress, WooCommerce, Joomla, Magento, Shopify, SquareSpace, Drupal, OpenCart, Wix, Weebly and more.

Pharma-Digital-Marketing-Agency

 

Authority Niche Backlinks

One of the best ways to improve site rankings is to add good quality backlinks from reputable websites on a monthly basis. Google views backlinks as another site giving your site credit for the quality of its content and it boosts your site authority accordingly. The more quality backlinks you get, the more likely your site will grow in authority and your content will be seen in search results.

We have developed a vast network of reputable websites that we work with to provide our clients with top quality backlinks. Every month we guarantee a certain number of backlinks depending on your specific package.

All of our backlinks come from from sites with a Domain Authority of 35 or higher, to ensure that they produce a meaningful increase in your site ranking month after month.

The Downside of In-House Marketing Teams

The SEO world is vast, and no one person is the best at all parts of a multi-faceted SEO campaign. Some people are excellent at content creation and have the capacity to produce engaging and thought-provoking articles and blog posts quickly and efficiently. Others are uniquely gifted at code, identifying and fixing a whole host of small on-page issues that can result in punishments from Google.

Even one person who is completely committed to your marketing is unlikely to complete all monthly tasks to an exceedingly high level.

The issue is that employing an in-house marketing team to complete your SEO can get expensive fast. The average marketing professional earns $54,000/yr, or $4,500/mo, as indicated by Glassdoor. This number goes up for healthcare, pharma marketers and medical device organizations.

If you hire a 3 person marketing team, that is $13,500/mo for wages alone, excluding payroll taxes, office space, equipment and everything else that comes along with employment contracts.

The Advantage of a Dedicated Pharma Digital Marketing Team

Our team has provided over 7,000 clients with 50,000 rankings. We know what it takes to conduct expert-level digital marketing for pharma companies that delivers real results.

Moonraker is comprised of over 50 marketing professionals with a combined 100+ years of experience:

  • Dedicated Keyword Research Experts
  • Advanced Website Audit Experts
  • On-Page Optimization Experts
  • Link Analysis Experts
  • Link Building Experts
  • SEO Strategy Experts
  • Social Media Experts
  • Content Development Experts
  • Marketing Copywriters
  • Project Managers
  • Account Managers

You get over a century of marketing expertise for a fraction of the cost of in-house employees. You could actually run seven Elite Organic SEO campaigns simultaneously (even though you’ll only need one) for less than a 3-person in-house marketing team and our results will be better. There are not too many marketing agencies that can boast such extensive experience and value in the pharma industry.

Our contracts are month-to-month, meaning you pay for what we’ve done and nothing more. Find that level of understanding from your employees!

Most of our clients recover their investment within the first 6 months. From there on out it’s solid profit, and significantly more of it. We are confident that once you see the results, we will have the pleasure of working with you for a long time.

We encourage you to get in touch today so we can show you what our team of dedicated pharma digital marketing consultants can do for your business!

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