Client Case Study
The specialized nature of the products this client was trying to rank for made it particularly challenging to achieve results. Through a combination of high-authority link positioning and content creation, we were able to rank them on the top of Google Page One.
Niche: Pharma / Life Science
Pos: Current position (vs highest position)
Volume: Estimated monthly search volume
KD: Keyword difficulty (explained below)
CPC (USD): Estimated cost per click to run PPC ads for the same keyword
Ranking for Difficult Keywords
Below is a chart showing what it takes to rank for keywords of various difficulties, based on extensive research by Ahrefs, a widely used SEO tool. You can see in the client results above that all keywords are in the “Hard” category, some in “Super Hard”, meaning that it would take an estimated 37-200+ linking domains in order for a page to rank on Google Page One for them.
Our manual backlink process and indexing strategy focuses on connecting your site month after month to several high-authority sites within your niche. It is well established that links from pages with high authority share significantly more influence on your rankings than links from low authority pages. Our goal is quality, not quantity, and the result is top rankings for valuable keywords such as these, driving meaningful, high-converting traffic to your website.
Why Pharma Digital Marketing?
SEO is an often overlooked tactic in the ongoing quest to grow your business. SEO may seem daunting, or like it is too much work for the return that it provides to you. This could not be further from the truth. Organic traffic accounts for over 50 percent of all traffic that arrives at any site, and that statistic takes into account social media and paid ads. In fact, SEO is the number one most valuable source of traffic that your company can invest in.
An effective pharma digital marketing campaign incorporates particular details to make the results profitable in this unique industry. Moonraker specializes in digital marketing for pharma companies, and our team possesses years of experience rankings clients in this niche. Our agency is built on a relentless commitment to long-term, high quality client relationships that incorporate fair pricing, exceptional customer service and powerful results.
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SEO Results in More Traffic Than All Other Sources Combined
More than 50 percent of all traffic comes from organic search results, while only 10 percent originates from paid ads and 5 percent from social media. You read that right… SEO drives more than 10x the traffic of social media! Remember that next time you are up at 2:30a trying to think of an ideal Facebook post for your business page.
Organic search results in over 8x the conversions of outbound advertising. Outbound advertising includes strategies like, email, print, TV and radio.
In addition to the fact that it drives more traffic, SEO spares you a ton of time and money on outreach as it’s essentially about growing your authority on Google.
Pharma digital marketing agencies are there to perform all the technical work for you to enhance your site ranking for valuable keywords in your niche, growing your traffic over time.
One of the downsides of something like paid ads is that it takes a lot of experience to do a good job at running paid ads and experience a return on investment. It’s very easy to spend a lot of money with paid ads and wind up with ZERO results. For that reason, we tend to encourage newcomers to stay away from ads in favor of SEO. SEO is a lot like getting a train started… it’s slow to get moving, but over time, once the momentum builds, it will continue to chug along month after month with minimum encouragement. Once your site is ranking well for relevant search terms, you will see a large increase in leads and customers and it will take very little to continue to maintain that value from your SEO campaign.
Every one of our SEO campaigns starts with on-page optimizations. These page-specific optimizations take care of little issues that can accumulate and result in penalties to your site ranking. We provide you with a 20+ page review that goes through all the updates we suggest. Our far-reaching analysis of your site reveals anything that is keeping it from appearing technically flawless from Google’s perspective, so that we can fix it and get you maximum rankings.
The following is a short rundown of different factors that goes into digital marketing for pharma companies:
EXHAUSTIVE 200+ FACTOR SEO REPORT
We go through your entire site, using over 200 points to analysis all of your code and content, creating a 20+ page review that we present to you with every suggestion for improving your site and content. We need to know what you are currently working with before we can make any decisions about where to go.
COMPETITIVE AUDIT REPORT (SEMRUSH)
We analyze you top competitors to see what they are doing that works for them, then we reverse engineer it for your site and go beyond it.
You are given a before and after comparison of each and every change that we recommend to your site prior to installation. Once we get your approval, our highly trained dev team goes through and installs all upgrades, code adjustments and new plugins so that your site loads faster and attracts new traffic. No upgrades take place until you give explicit permission to our team to do so. Once you do, changes will be pushed without your involvement and fully managed for you.
OPTIMIZE TITLE TAGS
The title tag is probably the very first thing that most people notice about a webpage, as it is what pops up in the Google search results as well as on the tab of the page itself. Because of its prominence, Google places a lot of value on the title tag and ensuring that it is relevant and highly optimized to what people are really searching for. We go through all title tags to ensure that they are keyword dense to the appropriate level without being sparse or too stuffed.
OPTIMIZE META DESCRIPTIONS
The meta-description is the paragraph that shows up below the page title in Google search results. If nothing is listed, Google will pull from the page, but we have the opportunity to set this to exactly what we want it to be. We cross-check all meta-descriptions with your site content to boost click-through rates once your site starts ranking.
OPTIMIZE AND CREATE NEW CONTENT
We go through all of your copy and ensure that there is the appropriate keyword density so that you will rank well for relevant search terms. If content needs improvements, we will propose and add them upon your approval. We always recommend at LEAST 2,000 words of content for every page that we are trying to rank for. Google needs enough information to crawl through to get a really good understanding of your site and all of its content so that it can sort you in search results.
We create an XML Sitemap and upload it to Google, Bing and Yahoo, ensuring that your site and all pages are indexed as quickly and often as possible. The XML sitemap is a master document that helps search engines understand the structure of the content on your site. By providing it, you’re not only telling them all the pages they should need to crawl, but also helping them to structure data for the entire internet, which is something that is much appreciated and provides you with a little credit in your overall site quality.
We recommend specific upgrades that work with your unique content management system. We have worked with many systems, including WordPress, WooCommerce, Joomla, Magento, Shopify, SquareSpace, Drupal, OpenCart, Wix, Weebly and more.
Authority Niche Backlinks
One of the best ways to improve site rankings is to add good quality backlinks from reputable websites on a monthly basis. Google views backlinks as another site giving your site credit for the quality of its content and it boosts your site authority accordingly. The more quality backlinks you get, the more likely your site will grow in authority and your pages are to be seen in search results.
We have developed a vast network of reputable websites that we work with to provide our clients with top quality backlinks. Every month we guarantee a certain number of backlinks depending on your specific package.
All of our backlinks come from from sites with a Domain Authority of 35 or higher, to ensure that they produce a meaningful increase in your site ranking month after month.
A single high DA backlinks is worth significantly more than multiple low DA backlinks. It’s the same as being vouched for by one very reputable friend compared to a whole crew of scoundrels. The value lies in the thoroughly established quality of the backlink and not just in the number. As you start to add significant numbers of DA35 and above backlinks every month, your site authority will come up, resulting in your site showing up higher in search results and generated more traffic, leads and customers for you. This will continue to happen more and more, the higher your authority grows.
The Downside of In-House Marketing Teams
The SEO world is vast, and no one person is the best at all parts of a multi-faceted SEO campaign. Some people are excellent at content creation and have the capacity to produce engaging and thought-provoking articles and blog posts quickly and efficiently. Others are uniquely gifted at code, identifying and fixing a whole host of small on-page issues that can result in punishments from Google.
Even one person who is completely committed to your marketing is unlikely to complete all monthly tasks to an exceedingly high level.
The issue is that employing an in-house marketing team to complete your SEO can get expensive fast. The average marketing professional earns $54,000/yr, or $4,500/mo, as indicated by Glassdoor. This number goes up for healthcare, pharma marketers and medical device organizations.
If you hire a 3 person marketing team, that is $13,500/mo for wages alone, excluding payroll taxes, office space, equipment and everything else that comes along with employment contracts.
The Advantage of a Dedicated Pharma Digital Marketing Team
Our team has provided over 7,000 clients with 50,000 rankings. We know what it takes to conduct expert-level digital marketing for pharma companies that delivers real results.
Moonraker is comprised of over 50 marketing professionals with a combined 100+ years of experience:
- Dedicated Keyword Research Experts
- Advanced Website Audit Experts
- On-Page Optimization Experts
- Link Analysis Experts
- Link Building Experts
- SEO Strategy Experts
- Social Media Experts
- Content Development Experts
- Marketing Copywriters
- Project Managers
- Account Managers
You get over a century of marketing expertise for a fraction of the cost of in-house employees. You could actually run seven Elite Organic SEO campaigns simultaneously (even though you’ll only need one) for less than a 3-person in-house marketing team and our results will be better. There are not too many marketing agencies that can boast such extensive experience and value in the pharma industry.
Our contracts are month-to-month, meaning you pay for what we’ve done and nothing more. Find that level of understanding from your employees!
Most of our clients recover their investment within the first 6 months. From there on out it’s solid profit, and significantly more of it. We are confident that once you see the results, we will have the pleasure of working with you for a long time.
We encourage you to get in touch today so we can show you what our team of dedicated pharma digital marketing consultants can do for your business!
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