Client Case Study
This client specializes in buying houses throughout several US states. We executed an SEO strategy and implementation plan to improve their online presence and increase lead acquisition quickly.
Niche: Real Estate
Pos: Current position (vs highest position)
Volume: Estimated monthly search volume
CPC (USD): Estimated cost per click to run PPC ads for the same keyword
Ranking for Difficult Keywords
Below is a chart showing what it takes to rank for keywords of various difficulties, based on extensive research by Ahrefs, a widely used SEO tool. The client results above include keywords in the “Hard” and “Super Hard” categories, meaning that it would take an estimated 37-200+ linking domains in order for a page to rank on Google Page One for them.
Our manual backlink process and indexing strategy focuses on connecting your site month after month to several high-authority sites within your niche. It is well established that links from pages with high authority share significantly more influence on your rankings than links from low authority pages. Our goal is quality, not quantity, and the result is top rankings for valuable keywords such as these, driving meaningful, high-converting traffic to your website.
Medical Content Marketing Services That Achieve Results
Content marketing and healthcare present a unique set of challenges compared to other industries. Such a highly competitive space requires a marketing team that understands the subtle details of promoting your products in the most effective ways.
Our team specializes in content marketing pharma campaigns. Below are some of the specific ways that we help our clients get in front of the right prospects by using a variety of content marketing strategies.
Healthcare Content Marketing Services
75% of all clicks on search engine results pages go to organic results. Organic search engine optimization drives traffic, boosts rankings, and content is what drives SEO. Content marketing is the foundation of every successful SEO campaign. Getting your website to rank on Google is not about peppering your pages with one or two keywords.
Google’s algorithms focus quality content that engages, builds trust, and establishes authority. Our writing team’s content marketing strategies are built around these concepts.
Google uses Latent Semantic Indexing (LSI) to determine whether to rank a page for a keyword or not. LSI allows Google to associate related words to a specific topic instead of simply relying on the appearance of specific keywords or phrases. For example, Google can associate the phrases “golf bags” and “golf equipment” with the main keyword, “golf clubs”.
Inserting these related keywords in your pages will make your website more relevant to users and in turn Google will see your website as an authoritative website and index you appropriately, at the top of the results.
Writing for LSI requires more than just basic keyword research and writing. That’s why our journalists and marketers combine creative writing skills with proven marketing strategies to develop content that impresses human audiences and search engines alike.
How to Blend Writing and Marketing
Being a good writer is not the same as being a good content marketer. This is especially true for content marketing and healthcare. A combination of writing and marketing skills is required to produce quality content for website and online campaigns in this highly competitive industry.
Setting Solid Foundations through Writing
Developing good writing skills is the first step to becoming an effective content marketer. If you don’t know how to write well, readers won’t buy into your ideas no matter how much effort you put into marketing them.
By knowing how to write creatively, writing team produces original content that informs and engages. Their extensive storytelling skills help them write professional content for specific audiences with ease.
Achieving Business Goals with Content Marketing
Knowing the basics of marketing allows our writers to hone their writing style based on the specifics of healthcare content marketing. Their knowledge in marketing allows them to develop and use content in business context to sell your brand more effectively and help you gain more leads.
With their background in writing and marketing, our content team puts their unique skills to work to provide effective medical marketing services to this highly competitive niche.
Our 6 Strategic Content Types
Our medical content marketing services don’t restrict your content to only one or two types. Cross-marketing through different mediums and channels extends your brand’s reach, improves your link profile, and helps you understand your market’s behavior better.
We make sure the content that appears on your website’s pages are unique, relevant, and informative. Our on-page content helps create a richer user experience, and encourages visitors to bookmark your site and keep coming back for more.
Press releases allow you to make announcements about new products, services, or website features. Our press releases help increase brand awareness through authoritative news and information channels.
DOWNLOADABLE E-BOOKS, GUIDES, INFOGRAPHICS & WHITE PAPERS
These types of content provide in-depth information on related topics. Offering eBooks, definitive guides, infographics, and white papers to your visitors will them into loyal customers.
Electronic newsletters are publications meant to reach out to your readers directly via e-mail. Our newsletters contain company news, product or service announcements, and summaries or new content featured on your blog.
VIDEOS AND WEBINARS
With the rising popularity of video streaming websites and scripts, educational videos and webinars are becoming a valuable way of communicating with your customers. The creative and memorable videos we produce will remind your audience that you are a reliable information resource.
INFORMATIVE BLOGS POSTS AND MAGAZINE ARTICLES
We develop, write, and publish informative articles on internal and external blogs and online magazine sites. Our articles establish a good reputation for your brand by giving it a voice and personality.
Turning Content Marketing into “Context” Marketing
Search engine algorithms now mimic user experience better than ever. Creating keyword-based content is no longer good enough to give your website the online visibility it needs. Including your target audience in our content development process is the key to “context” marketing.
There are six key steps we take to apply context marketing to your campaign:
1. We Prioritize Your Objectives
Determine what your long-term goals are for creating content. Do you want to make a sale, inform and educate, or start conversations? Defining your goals helps us develop a content marketing strategy that suits your specific business goals.
2. We Learn About Your Market
Learning more about your audience helps us refine our approach to content marketing. We determine what they want to find, how we can reach out to them effectively, and how we can convince them to take action.
We create content for people instead of search engines, and help you nurture long-lasting relationships with your target market.
3. We Choose The Right Medium
One of the most important tasks of our writing team is to decide when, where, and how to publish your content. We determine what type of content will communicate your message and attract more leads effectively, and publish it on a channel your target market can access easily.
4. We Dial In Your Content Using Topic Modeling
We apply topic modeling concepts to keyword selection and content creation processes. This allows us to create outlines for focused, relevant pieces of content that meet Google’s LSI requirements while at the same time, speaks to your audience.
5. We Establish Your Brand Authority
You can only establish your authority in an industry by gaining your audience’s trust. We help you do that by producing valuable content and developing relationships with both your readers and third-party publishers.
We only publish external content in established online magazines that will give you more exposure and cement your authority in your niche.
6. We Monitor Your Campaign ROI
Your investments and what you stand to gain through your content marketing strategy depend on your initial goals. We monitor your website’s traffic and other analytics, including the amount of times your content is shared.
This allows us to realign our strategies as needed, and helps you determine what kind of returns to expect and focus on next.
Our Publishing Process
We have fine-tuned our processes to make sure our writing team produces only the best for your site. Our content team collaborates with our SEO team to develop relevant topics, create great content, and distribute that content to the right audience through the most effective channels.
1. KEYWORD RESEARCH AND SELECTION
We don’t stop at creating a list of high-traffic keywords to add to your content. We use topic modeling in our keyword selection process to choose the best keywords and group them together to help our content team produce relevant, targeted content.
2. CONTENT IDEATION
We go through a brainstorming process of identifying the most relevant topics based on the keyword maps and groups, and then decide which ones your brand’s target audience will resonate with the most. Our goal is to either educate, inform or entertain your audience.
3. CONTENT CREATION
While the quantity of content produced can certainly boost your traffic, we are very much focused on the quality of the content as well. Our content writers coordinate with our designers for content that requires fresh designs and layouts, like eBooks, whitepapers or infographics.
4. CONTENT EDITING
Each piece of content our writers produce gets sent to our editors for review and quality analysis. We have experienced editors on our team to guide our writers and guarantee that the content our teams produce is ready
5. CONTENT APPROVAL
When we finish fine tuning your content, it gets sent to you for approval. We make any revisions you deem necessary before proceeding to publishing.
We only publish content after making sure everything is polished. On-page content, internal blogs, and anything that has gone through the approval process will be sent to you for upload, or we can do it for you.
The Advantage of Dedicated Healthcare Content Marketing Services
Our team has provided over 7,000 clients with 50,000 rankings. We know what it takes to conduct expert-level content marketing pharma campaigns that deliver real results.
Moonraker is comprised of over 50 marketing professionals with a combined 100+ years of experience:
- Dedicated Keyword Research Experts
- Advanced Website Audit Experts
- On-Page Optimization Experts
- Link Analysis Experts
- Link Building Experts
- SEO Strategy Experts
- Social Media Experts
- Content Development Experts
- Marketing Copywriters
- Project Managers
- Account Managers
You get over a century of marketing expertise for a fraction of the cost of in-house employees. You could actually run seven Elite Organic SEO campaigns simultaneously (even though you’ll only need one) for less than a 3-person in-house marketing team and our results will be better. There are not too many marketing agencies that can boast such extensive experience and value in pharma brand marketing.
Our contracts are month-to-month, meaning you pay for what we’ve done and nothing more. Find that level of understanding from your employees!
Most of our clients recover their investment within the first 6 months. From there on out it’s solid profit, and significantly more of it. We are confident that once you see the results, we will have the pleasure of working with you for a long time.
We encourage you to get in touch today so we can show you what our medical content marketing services can do for your business!
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