Client Case Studies
Intensive Therapy Retreats offers multi-day private mental health retreats in New England for PTSD, trauma, child and sexual abuse survivors. When we started this project, the client had no domain name, no website and ZERO traffic.
Website: www.intensivetherapyretreat.com
Niche: Mental Health
Our Strategy
We started by building a highly engaging, mobile-optimized website. It was imperative to acquire backlinks to grow the new site’s domain authority. We placed an emphasis on brand awareness links and identified several valuable keywords related to the client’s modalities and target audience. These keywords were integrated into on-site blog content and monthly guest posts.
Results
Over 16 months, the client’s traffic has grown from ZERO to over 1,200 unique site visitors per month! All therapists are now booked out at least 2 months in advance and they are looking to hire more as traffic continues to grow.
The Love Vitamin lacked a site that could grow the reach of their acne-related educational programs. They wanted to expand their blog operations and reach more potential customers with their content and training courses.
Website: thelovevitamin.com
Niche: Skincare
Our Strategy
• Extensive keyword research to understand what was driving their existing traffic.
• Implement a user-friendly site update to more effectively showcase their training programs.
• Content creation strategy to grow high-authority backlinks and boost social signals.
Results
Within two years, the total sales of their programs increased by over 2000%! Organic traffic and leads also took a massive upward trend.
Google Analytics clearly shows the massive growth that took place within the first 6 months of SEO implementation. Traffic leveled off at over 10,000 visitors per week, 75 percent of which had never visited the site before.
Despite the brand name, Adventures by Disney was having trouble gaining good traction with their customers. It was very clear that their existing digital marketing strategy was not working and that they had to do something about it.
Website: www.adventuresbydisney.com
Niche: Tourism
Our Strategy
• Thorough research and analysis of a Disney traveler’s background and ventures. This was necessary to understand their ideal customer profile and the best strategies to put in place.
• Extensive keyword research and improved site content to meet the requirements of effective on-page SEO.
• Complete redesign of their vacation packages to make them unique enough to stand apart from the competitive tourism industry.
Results
After execution of the new strategy, the number of visitors per day rose by over 200% and brand awareness increased. This had the effect of significantly increasing the number of customers who purchased their travel packages.
The term “disney adventures” gets an estimated 5,400 searches per month. Ranking for this term alone saves over $3,500 per month on PPC ads. Reduced reliance on paid ads is just one of many advantages of an effective SEO strategy.
Prestige Flowers is the #1 flower delivery company in the UK, but had a problem with organic rankings. After extensive research into their problem, we came up with a strategy that would help them increase their traffic and revenue.
Website: www.prestigeflowers.co.uk
Niche: Flowers
Our Strategy
• Extensive research on existing clientele and search terms to determine the best way to target new customers.
• Implement several site-wide technical improvements.
• Content creation strategy to grow high-authority backlinks and boost social signals.
Results
The strategies employed not only increased the number of daily visitors, it also increased the number of returning visitors, significantly increasing customer lifetime value.
The term “how to press roses” gets an estimated 590 searches per month. Ranking for this term alone saves over $2,500 per month on PPC ads. Not only does ranking for terms like this boost revenue, but it also expands reach to potential customers who are still in the learning phase and not quite ready to make a purchase.
Swarovski for Professionals is the definitive portal for loose crystals with applications from lighting to architecture. However, no one was able to find the site because it was too design-oriented and lacked the content and technical elements necessary for ranking.
Website: www.swarovski-professional.com
Niche: B2B Jewelry
Our Strategy
• Research and development of global header and footer elements for the site. Our designers and SEO experts worked collaboratively to keep the site looking as stylish as possible while optimizing for search rankings.
• Creation of a new lead generation campaign. This process involved optimizing the code and content of the entire site and enabling better overall site usability.
Results
We raised the number of visitors by over 85% in less than a year. The consistency of adjustments to our online marketing strategy led to scalable results. The number of return visitors to the site increased, thanks to the increased quality of leads.
The term “Swarovski crystals” gets an estimated 8,100 searches per month. To run PPC ads for that search term costs over $6,000 per month. It’s clear to see how ranking 1st place for several valuable keywords can save thousands per month on paid ads and boost brand authority in the process.
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