How to Make Your Restaurant Truly Stand Out
The internet is a very busy place, especially with so many local businesses adding their listings to an already crowded online marketplace. How do you ensure that your listing shows up on top in the midst of such fierce competition?
Below are a handful of tactics that we use to rank restaurants and local businesses in the 3-Pack, the coveted top 3 local listings of Google search results. Showing up in the 3-Pack produces huge brand recognition and a massive increase in traffic, sales and Google rankings are higher.
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Optimize Multiple Business Listings and Social Platforms
Google My Business may be the most popular listing, but that doesn’t mean it’s the only one you have to limit your local campaign to. Adding additional listings boosts the credibility of your GMB listing, and it is highly recommended to include them. In addtion, it is one way for you to see real users give you star ratings, especially GMB. Yelp can be another one. We claim, verify, and manage your business listings on:
- Google My Business (This can be helpful as it is connected to Google maps)
- Bing Local
- Yahoo Local
- Yellow Pages
We replicate your listing on dozens of secondary platforms as well, ensuring that all valuable information is synced across platforms.
Google’s guidelines change quite often and it is absolutely crucial to ensure that the information on your business pages is correct and changes as the business changes.
Another huge component of our Local SEO Services is social media management, which covers up to 5 social accounts, including Facebook, Instagram, Twitter, LinkedIn and others. We keep these listings and pages updated with new content every week, engaging with your followers and getting them to talk about your brand and share your content elsewhere.
When your content is replicated across the internet in a clear and credible way, Google picks up on those signals and starts to recognize your brand as a reputable one that shared consistent information with customers all across the web. When the time comes for them to send somebody your way, they are more likely to do so when you have done the world to be as prominent as you can be in as many places as possible.
Fine Tune Your Website for a Local Audience
Local SEO uses the same elements as Organic SEO, but it requires the addition of a few specifically targeted elements to cater to your local area.
CONTACT INFORMATION AND BUSINESS HOURS
Restaurant owners usually forget about their contact information and business hours. This is the information that search engines, listings or directories, and customers often look for when they first visit local business websites. A business’ operating hours and contact information, which includes its physical address and phone number, should be displayed on every page of its website. This information, replicated over multiple places, helps Google see your brand as providing reputable information to customers wherever you will go, boosting your GMB rankings.
Keywords and phrases containing your business location should appear in all title tags, meta descriptions, and content of your site. Simply targeting a city or state may not be enough to drive local leads. Going hyper-local by targeting even more specific communities within your city can help get more customers through your doors.
For instance, Brooklyn may be a more effective keyword at driving traffic to your Brooklyn-based restaurant than New York. It is always better to be the perfect match for a smaller audience than an average match for a larger one.
Our SEO team analyzes where local website traffic is coming from and uses that data to choose better geotargeted keywords.
ADD CONTENT THAT IS SPECIFIC TO YOUR LOCAL REGION
Do you do a lot of business with local farmers, artisans and product makers? If so, it’s absolutely a great idea to promote this. People love to know that when they go out to a restaurant they can still eat local, stay healthier while also supporting the local economy. Plus, is gives a nice boost for your suppliers to get their name and products out there as well as the recognition that helps them feel appreciated for what they contribute to your food.
Other types of local content could be anything about particular areas of interest that are nearby your location. If it’s prominent enough to be a reason why people may be in your area in the first place, then it’s definitely very relevant to discuss when they visit your website, too. All this content helps you show up better locally and gets your some credit from Google while also helping you seem relevant to folks who visit your website.
Content Marketing for Your Local Area
The best SEO for restaurants’ website requires the same creative and high quality content as an Organic SEO campaign, but there needs to be a stronger emphasis on calls to action, influencer marketing, and topics that are highly relevant to your business location.
CONTENT THAT FEATURES LOCAL TOPICS
Our writers create content based on what’s relevant to your business and location. Writing about local trends or even area-specific laws that are related to your industry is always a good way to establish your authority as an information resource. It can also show potential customers how your business sees its role in the community, which can drive engagement and boost brand loyalty.
CREATING BRAND ADVOCATES
Our writers don’t just sell or announce your products and services; they encourage customer loyalty and transform your customers into promoters of your brand. The customers who love your brand the most can promote it through word of mouth and by sharing content social media. We provide the engaging content that they will use to spread your brand across your local area, and nothing drives business better than a recommendation from a personal friend.
ESTABLISHING BRAND IDENTITY
We use schema markup, also known as structured data, to make sure your local content is correctly identified by all major search engines. Structured data includes the following:
- Local Business Information (Phone, Address, Business Name, Opening Hours)
- Map Schema
- Product Information Schemas
- Images and Logo Schemas
Build High Quality Citations
High quality backlinks are an important aspect of any SEO campaign, but citations are even more important for local SEO. Citations are mentions of your brand made by customers or other businesses on third-party websites. These brand mentions are a key ranking factor in local search.
Our local SEO packages include citation building and link development services to help get your brand mentioned on social media, online publications and more.
Some of the most important and effective types of citations are listed below:
SOCIAL OR BLOG CONTENT
Encouraging brand advocates and local influencers to talk about your brand on their blogs and social media is a great way to acquire citations. It may also drive more customers directly because of the high conversion rate of influencer marketing.
BUSINESS LISTINGS AND REVIEWS
Listings in business directories, local networks, and review sites are also considered citations. Managing these listings and getting more customers to post positive reviews of your business can add more citations. Google gives a lot of credit for high review velocity, meaning the more positive reviews you get, the better.
GUEST POSTS AND MAGAZINE PUBLICATIONS
Getting other people to write about your business in an online magazine, as well as publishing your own articles and press releases can increase your exposure and establish your brand as a leading authority in your niche. Thought leadership is one of the best ways to capitalize on an emerging trend, or start your own. There are literally hundreds of local and regional magazines and online publications for every imaginable topic, and our writing team knows how to leverage these resources to get your brand out there to not only boost popularity but gain more credit from Google for high quality backlinks that are generated in the process.
Encourage and Respond to Customer Reviews
Your local listings and social accounts need to have unique content that goes beyond your business description, operating hours, and contact details. The best way to get this type of content is through customer reviews.
Over 85 percent of people trust online reviews as much as a personal recommendation, meaning the user experiences that are said about your brand directly on your listing are extremely important, not only in boosting your rankings from Google, but in converting the traffic that sees your brand.
Integrating links to your social media pages and business listings in your website, publishing press releases about your new listings, and engaging customers through online content can also get them to share their thoughts.
The best way to encourage positive reviews from your customers is to provide them with consistently great services and quality products and then asking them to leave their feedback, however it’s not the only way. Some other techniques that we use are:
- Magazine/News Placement
- Blog Post Outreach
- Press Release Creation and Submission
- Video Creation and Submission
Once the reviews come through, the most important thing you can do as a brand is to respond immediately. Google gives a ton of credit to brands who see a review come through and respond within 24 hours. This level of responsiveness shows Google that you are doing your best to stay in touch with your customer’s feedback, telling them that you are absolutely a worthwhile place to send people to. This is just as important if the reviews are 5 stars as if they are 1. You need to show consistent concern for your customers, whether they had a positive experience or not.
A bonus tactic to get a bit more credit from Google during your review response is to add in relevant search terms to your response. For instance, if you are a burger joint, and somebody leaves a review about a mouth-watering burger they just ate at your place, it would be a great idea to respond by saying something like “thanks so much, so and so, for your awesome review about our burger! We pride ourselves on the juiciest, most mouth-watering burgers around and we’re thrilled that we could deliver.” Not only does this give you the chance for a little selfless promotion, but Google also sees more of the same terms (burger, juicy, mouth-watering) and it adds to the whole context of your brand, helping them to better promote you when people are looking for what you sell.
The Advantage of a Dedicated Local SEO Marketing Team
Our team has provided over 7,000 clients with 50,000 rankings. We know what it takes to conduct the best SEO for restaurants that drives real results.
Moonraker is comprised of over 50 marketing professionals with a combined 100+ years of experience:
- Dedicated Keyword Research Experts
- Advanced Website Audit Experts
- On-Page Optimization Experts
- Link Analysis Experts
- Link Building Experts
- SEO Strategy Experts
- Social Media Experts
- Content Development Experts
- Marketing Copywriters
- Project Managers
- Account Managers
You get over a century of marketing expertise for a fraction of the cost of an in-house marketing person and our results will be better. There are not too many marketing agencies that can boast such extensive experience and value in the hospitality marketing space.
Our contracts are month-to-month, meaning you pay for what we’ve done and nothing more. Find that level of understanding from your employees!
Most of our clients recover their investment within the first 6 months. From there on out it’s solid profit, and significantly more of it. We are confident that once you see the results, we will have the pleasure of working with you for a long time.
We encourage you to get in touch today so we can show you what our team of dedicated marketing consultants can do for your business!
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